NAME A BUSINESS TODAY

Easy Spelling...

Ensure that your prospect name is spelled the same way it is pronounced. Word of mouth is a very common form of marketing, so it is essential that your name can be easily spread vocally. Make it easy for your audience to search and find you by making it easy for people to remember the spelling of your name.

Keep Your Name Short...

There is a reason why 4 letter domain names are so sought after. The shorter the name the easier it is for someone to remember it. Staying within about 8 letters is best, however there is some wiggle room for longer creative names. Names like Trademarkia and Delicious. Also attempt to keep letter usage to a minimum. Repeating letters make for a more memorable name.

No Mix & Mo' Flow...

Never try to be creative with numbers in your business name, like backwards three's. This is just bad judgement and a sign of an inexperienced newbie. You want to avoid that perception... even if you are a newbie.

A name that flows smoothly is much easier to communicate and more fun to relay to others. Word of mouth is your friend. If it doesn't flow, it's gotta go.

How To Name A Business

Business school might have taught you how to build a business, but rarely does it teach you how to name a business. And what the world of online business has shown us over the past few decades is that a business name is just as integral to success as the business itself. Just think of your favorite or most-used sites: Google, Amazon, The Onion, Instagram. While you can argue fairly that these sites would all succeed based on their content alone, you have to admit that you can’t imagine them with different names than the ones they have, right?

At Brandroot, we have helped thousands of clients buy a business name with ease, and with this list of tips, we hope to help you learn how to name a business too.

Brand Recall

When deciding on a domain name, remember that your audience should have an easy time connecting your business with your business name. Even if the name isn’t literally synonymous with the function of the business, it should to seem like it does after heavy usage. For example, think of Google. The word “Google” had no meaning until it was attached to the business. Now, one can’t imagine the word without automatically thinking of search engines. That is how to name a business.

Functional & Easy

Everyone wants to buy a business name that is short, catchy, and fun, all while feeling synonymous with the purpose of the business. Of course, doing so isn’t always so easy. A short business name will work fantastically if it’s memorable and if the business is going to be referred to by its acronym. On the other hand, a short domain name won’t do if it feels disconnected from the purpose of the business altogether. For example, if The Onion had instead been titled The Potato, of course, it would have been easy to remember, but does a potato carry the feeling of humor that an onion evokes?

Unique

When thinking of how to name a business, remember most of all to pick something that stands apart from your competitors and that hasn’t been used before. The last thing you want to happen after picking the domain you love is to find yourself in legal trouble with a competitor or domain owner who thinks you’re stepping on their toes.