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Why Choose a Cool Company Name?

Cool company names are important to show customers that you are a business that is riding the wave of innovation. Your business name needs to attract the attention of a new generation of customers, one that values fresh new ideas. Choosing a cool name for your company will put you into that category and allow you to stand out from the dull and uninspired. Create a brand persona that invites others to share in your hip and cool vision.

What Makes For a Cool Company Name?

People have been wondering about the definition of ‘cool’ for forever. It seems a bit vague but we know that everyone wants to take part in its qualities, especially when it comes to building a business. Every good business owner wants a cool business name for their venture, and why not? Cool business names do a lot for a business, because they build audiences quickly. Users want to participate in the cool culture that a company is hopefully creating.

But what is a cool company name, exactly? How can you come up with a cool name for your company? Brandroot helps business owners and individuals solve exactly this problem. We host thousands of cool, available names, and just by browsing through a few pages of them, you will no doubt find one that suits your needs. Searching by keyword, popularity, length, and price are all great ways to locate your company name at Brandroot. Each of our names is verified to have the marketing potential to drive customers to your product.

Cool is Confident

Cool also means confident, right? Businesses that adopt a company name that is cool, also evoke confidence. Of course, confidence can come in many forms. It might mean that the business is forward thinking. Maybe “Google” didn’t sound cool when it was first pronounced, but because of the power of the business, users came to understand that in fact the made-up name was cool and attractive. It’s like the name predicted the success.

There are many other examples of cool company names at Brandroot. If your business needs one, why not start browsing through our inventory? Attract the audience your business deserves by picking one of the many names available at our marketplace.

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Tips on Enhancing Your Company Name

Create a Brand, Not Just a Name

Your company name does more than merely identify you. Your name needs to create a brand for your company that you can nurture and grow over time. As Seth Godin explained, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Your name is who you are and where you want to place yourself in the big picture. Consider the biggest companies in history – their names have become symbolic of who they are, not just what they do. Brandroot’s carefully selected collection of names can help you start creating not only an identity for your company, but an entire brand as well.

Engage and Interact with Your Name

Your company name is a representation of everything your company stands for and believes in. Selecting a name that truly represents what you are trying to accomplish is paramount in creating the type of business persona you desire. You will use your company name thousands of times – answering the phone, sending correspondence, labeling your goods and services, etc. As a result, your name needs to contain the best of who your company is.

There is no part of your business that you need to engage with more than your name.

Create a Culture Around Your Name

The most successful businesses in history have been able to create an entire culture around their name. Who you are and what you stand for will be forever connected with your name. When a customer hears your name, what thoughts or feelings do you want them to have?

The principles your company stands for is equally important as the products or services you sell. As a result, you need to select a name that is indicative of the kind of culture you are trying to create. Creating a culture will define your brand. It all begins with your name. What do you want it to say?

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