According to Jenna Hanington, senior content strategist at Pardot, “Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product.” In other words, the purpose of your brand message is to connect with your target audience and thereafter convert them to customers.
The advent of social media has allowed people to communicate with each other in an unprecedented manner. It is now possible to chat with someone on the other side of the globe in mere seconds. Families that are scattered across the country can stay in touch with each other daily. Yes, social media has changed communication forever.
Logos are everywhere. A 2016 study by the market research firm Yankelvich estimated that the average person sees over 5,000 ad/logos per day, up from 2,000 just 30 years ago. Logos and brands are big business, with many companies spending upwards of a million dollars to create the logo that will give them the strongest brand identity. Companies need to be noticed, and that is where the logo comes in.
Have you ever stopped to think about the company names and logos that you are bombarded with daily? Why do some of them strike an emotional chord while others fall flat? Why do we remember one logo and forget another? Is it all mere happenstance or is there more to it? You’ll be surprised.
Starting your own business is an exciting time and you should revel in the exhilarating thrill of your new possibilities. Many entrepreneurs never experience the jubilation of opening the doors to their business for the first time. If you have gotten to this point, you are doing something right. Enjoy the moment.
When is too much of a good thing – too much? This is the question any business owner who is considering expansion must deal with. For some of you, expansion may mean opening a store at a second location; while for others, expansion may mean tens or even hundreds of new stores. For those owners, the question becomes, is it better to have 10 exceptional stores or 100 marginal ones? That is the type of question that is currently plaguing the popular coffee chain Starbucks.
Ask several businesses to define their target market and you’ll likely get a variety of answers. Some have a clear idea of who they are targeting their goods/services to, and some are completely unaware. Many businesses believe their target market is “everyone,” which is an impossible scenario. No business can target everyone. In fact, those that do are usually the ones that fail.
When Facebook launched in 2004, it was a social networking service designed to connect friends and like-minded individuals. In 2017, however, the site has become much more. Businesses that understand the power of Facebook are those that can tap into an entirely new marketing technique, one that has proven results.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
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- How to Use The “Eureka Effect” to Make Your Brand Stand OutWritten on Tuesday, 23 October 2018 12:53
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- 2 Major Reasons Why Entrepreneurs Should Be More Like TeachersWritten on Monday, 17 September 2018 17:49
- 5 Indispensable Apps to Help You Create an Unforgettable BrandWritten on Friday, 07 September 2018 21:23
- As an Entrepreneur, Your Customer Is Your Boss. Here’s WhyWritten on Tuesday, 04 September 2018 21:10