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Wednesday, 10 June 2015 8:15

Turning Your Brand Name into a Household Word

By - Michael Rader

Every start-up business dreams of the day their name becomes a household word. There is no easier way to judge a brand’s success than by listening for it in everyday speech. Just think of the last time you asked for a Kleenex or a Post-It. Those brand names have become synonymous with the indust...


Tuesday, 21 January 2014 9:04

The Memory Game: Using Memorization Techniques To Choose The Right Business Name

By - Michael Rader

The goal of any great business name is to create a connection with an audience that impels them to think of your business in a positive, meaningful way.  Sounds simple right? A great name is constructed so that it’s easy to recall when it’s time to purchase goods and services. After all, if...