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BRANDING

Monday, 27 August 2018 4:25

What These Startups Can Teach You About Creating A Brand Name

By - Michael Rader

This past week, 63 startups officially launched at Y Combinator’s Demo Day 1. Among the ideas behind the startups and the groundbreaking technology the companies were built on, along with the impressive teams that make them up, there’s also another important aspect we shoul...

BRANDING

Wednesday, 25 October 2017 11:00

How to Launch Your Brand Successfully

By - Michael Rader

Launching your brand is arguably the most important part of building your company. The process of introducing yourself to your target market is an activity that can make all the difference in your company’s future. An unsuccessful launch can be difficult, if not impossible, to overcome. It...

BRANDING

Wednesday, 22 February 2017 9:18

Best Business Apps for Optimizing Time and Enhancing Team Communication

By - Michael Rader

To be successful in today’s business environment, you must be equally adept in the digital world as in the physical world. Whereas the business model of the past existed from 9 to 5 in an office, today’s model knows no such boundaries. A successful business today operates 24/7, spend...

BRANDING

Thursday, 24 March 2016 6:31

What the Television Show Shark Tank Can Teach You about Business

By - Michael Rader

On August 9, 2009 the reality television show Shark Tank premiered on ABC. The premise of the show is fairly simple: entrepreneurs pitch their business ideas to the “sharks” in hopes of securing an investment. Lori Greiner, Kevin O’Leary, Robert Herjavek, Mark Cuban, Daymond Jo...

BRANDING

Monday, 15 February 2016 9:36

Where You Fit Into the Billion Dollar Advertising Industry

By - Michael Rader

The Super Bowl is an annual event that is known for its advertising as much as its football. Million dollar companies like Frito-Lay (the producer of Doritos), Coca-Cola, Mars (famous for the M&M), and Ford spend 364 days preparing to unleash their creative genius on consumers during the big...

BRANDING

Wednesday, 05 August 2015 11:18

How Starting a Fitness Plan is Like Launching a Business?

By - Michael Rader

Most of us have some sort of experience with setting diet and exercise goals. Eating healthy and remaining fit is an increasingly important focus throughout the world. As an entrepreneur have you ever considered the similarities between starting a business and embarking on a fitness regimen? The...

BRANDING

Friday, 06 March 2015 7:55

The Instinct of Business

By - Michael Rader

The idea of starting your own business is not always a comfortable feeling. Being overwhelmed and unsure of yourself is completely normal. Even the most confident entrepreneurs have experienced periods of doubt and uncertainty. The ones who make it out of this phase are those who possess at leas...

BRANDING

Monday, 02 February 2015 5:35

Creating an Online Presence

By - Michael Rader

Today’s ultra-technological society has made creating an online presence for your business a necessity rather than a luxury. The process can be intimidating, especially for those who are unfamiliar or uncomfortable with the Internet. Fortunately, it is possible to create the presence you need wi...