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Wednesday, 01 March 2017 6:55

Forget the Radio Test, Forge a Better Business Name

By - Michael Rader

In 1909, Gugliielmo Marconi received the Nobel Prize for the invention of the radio. It wasn’t until World War I, however, that the radio became a medium of mass communication. In doing so, a new method of advertising was born. According to A Brief History of Advertising in Americaby Willi...