Friday, 20 June 2014 6:25

How RadioShack and Kayak Have Nothing in Common

By - Michael Rader

If I asked you what the companies RadioShack and Kayak have in common, apart from their pleasant rhyme, what would you say? You likely would struggle to come up with a common attribute between an electronics company and a travel website. The biggest difference has nothing to do with their produc...


Wednesday, 03 April 2013 8:15

Pinterest Is A Weird Name

By - Michael Rader

Many unique company names experience quick Internet fame despite their head-scratching and sometimes awkward sound. Pinterest anybody? Say the name about twenty times and you’ll start to get a feel for its inherent oddness. You are probably aware that the name is a combination of the words “...


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