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BRANDING

Tuesday, 24 January 2017 11:33

When You Can (And Can’t) Use Human Names For Your Brand

By - Michael Rader

A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps  such as “Siri,” and “Alexa,”  for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can ...

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