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Monday, 11 August 2014 7:39

The Power of Sound Symbolism in Your Business Name

By - Michael Rader

In 2013, the ice cream powerhouse Haagen-Dazs released a commercial entitled “Even the Name Tastes Good.” The premise behind the short commercial was simple, as a series of actors slowly and seductively mouthed the name of the company’s new Limoncello Galato product. During the commercial, only...