Thursday, 13 July 2017 9:43

What's In a Business Name? Would A Rose by Any Other Name Really Smell As Sweet?

By - Michael Rader

Have you ever stopped to think about the company names and logos that you are bombarded with daily? Why do some of them strike an emotional chord while others fall flat? Why do we remember one logo and forget another? Is it all mere happenstance or is there more to it? You’ll be surprised. ...


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