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BRANDING

Friday, 01 February 2019 4:06

The Name of The Game | An Approach To Naming Your Business

By - Michael Rader

The name you assign to the game you play will inevitably lay out the ground rules for you and your potential clients. So a bit of research and analysis is more than advisable if you want to avoid making costly mistakes.

BRANDING

Monday, 06 March 2017 9:30

7 Famous Brands That Successfully Changed Their Names

By - Michael Rader

Changing the name of a brand is a major decision that can have a colossal impact on its success. There are a variety of reasons why companies change their names, from shedding negative connotations of their business, to appealing to broader audiences.

BRANDING

Wednesday, 01 March 2017 6:55

Forget the Radio Test, Forge a Better Business Name

By - Michael Rader

In 1909, Gugliielmo Marconi received the Nobel Prize for the invention of the radio. It wasn’t until World War I, however, that the radio became a medium of mass communication. In doing so, a new method of advertising was born. According to A Brief History of Advertising in Americaby Willi...

BRANDING

Wednesday, 03 August 2016 10:32

What You Need to Know About Choosing a Name for Your Business

By - Michael Rader

Starting a business can seem like a monumental undertaking. Breaking down the necessary steps can help you control your to-do list and prioritize your tasks into manageable chunks. Let’s start with your business name.

BRANDING

Wednesday, 03 June 2015 9:37

The meaning of "Brandroot" and What It Can Mean for You

By - Michael Rader

Author and community leader Yehuda Berg was quoted as saying, “Words are singularly the most powerful force available to humanity.” Linguistic experts have studied words and language for decades, attempting to identify and explain why words do what they do. Why do fun words or phrases stick in o...

BRANDING

Tuesday, 19 May 2015 7:33

Hip & Trendy Business Names: Are You Bae or Rekt?

By - Michael Rader

The English language is one of the most diverse and complex languages spoken around the world. It is also one of the most prevalent. In fact, according to linguistic scholars, English is currently the second most popular mother tongue globally, with an estimated 350-400 million native speakers. ...

BRANDING

Monday, 08 December 2014 8:57

The Elements of Building a Brand

By - Michael Rader

Some new business owners make the mistake of thinking that creating a brand for their company involves nothing more than choosing the right name. Although that is a very important part of the process, it is simply one of several components needed for successful branding. For some that may seem d...

BRANDING

Monday, 24 November 2014 7:22

A Business Name is Just a Word without a Quality Logo

By - Michael Rader

A company’s branding strategy is made up of several distinct elements; one of which is creating a unique and distinctive logo. Selecting a name and determining your company identity is a vital part of the branding process, but without a quality logo to put a face to the name your business name i...