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Generate 60 New Names

BRANDING

Monday, 22 September 2014 9:41

What Is Brand Awareness?

By - Michael Rader

The marketing industry uses several different terms related to brands, such as awareness, equity, essence, strategy, and optimization. Although there are elements that coincide with more than one term, it is important to understand the differences as you begin creating your brand. One of your fi...

BRANDING

Monday, 08 September 2014 6:34

How Growing a Beard is Like Growing a Brand

By - Michael Rader

Not everybody has the ability to grow a beard, and for those who CAN grow a beard, only a few of them actually let it grow to its beautiful potential. Furthermore, for those who DO let their beard grow out, not all of them maintain and provide it with the care it needs to look its best. It’s lik...

BRANDING

Saturday, 30 August 2014 4:19

What’s In a Business Name?

By - Michael Rader

The most successful companies in history are the ones that were able to create strong brand identities with their names. There aren’t many people that don’t immediately recognize names like Nike, Starbucks, or Google. Choosing a name is one of the most important decisions a business will make. O...

BRANDING

Monday, 14 July 2014 8:05

Death of the Exact Match Domain

By - Michael Rader

The Google search world is changing rapidly. What was good SEO practice even a year ago has been replaced by new rules and guidelines. In order to stay relevant and successful, businesses must stay abreast of these changes and adjust their strategies accordingly. There is more to a domain name t...

BRANDING

Friday, 21 February 2014 6:52

Mastering The Art of Aggressive Branding

By - Michael Rader

Branding became fashionable around the time that self-starters and entrepreneurs started impacting the business world. As new companies began to appear, “branding” became the tool of choice and the easiest way for owners to differentiate themselves as unique, memorable and worthy of business. T...

BRANDING

Sunday, 19 January 2014 1:08

The Customer Gateway: The Value of a Great Business Name

By - Michael Rader

The goal of every new business is profitability. And while exceptional products and stellar services will start you on the right path, it takes an engaged, reliable customer base to succeed. With literally thousands of new businesses emerging every day, competition is fierce. Smart entrepreneurs...

BRANDING

Friday, 27 December 2013 4:25

How to Rebrand Your Business

By - Michael Rader

Rebranding can stimulate growth and more effectively meet the changing tides of your industry. Your brand name is the public face of your company. It has to be great. If it’s not, it may be the right time to consider rebranding to gain a competitive advantage. If you are considering rebranding b...

BRANDING

Monday, 04 November 2013 7:01

The Elements of a High Performing Brandable Name: Lessons from the World’s Most Valuable Brands

By - Michael Rader

Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status over...