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Generate 60 New Names

BRANDING

Tuesday, 25 July 2017 1:07

The Oldest Logos in The World, Have you heard of them?

By - Michael Rader

Logos are everywhere. A 2016 study by the market research firm Yankelvich estimated that the average person sees over 5,000 ad/logos per day, up from 2,000 just 30 years ago. Logos and brands are big business, with many companies spending upwards of a million dollars to create the logo that will...

BRANDING

Saturday, 30 January 2016 8:00

Ethos, Pathos, Logos – How to Make the Rhetorical Triangle Work for You

By - Michael Rader

The ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to beco...

BRANDING

Tuesday, 29 September 2015 8:27

Brand Equity: What Is It and How Can You Build It?

By - Michael Rader

Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company l...

BRANDING

Wednesday, 09 September 2015 8:22

The Importance of a Unique, Innovative, and Relevant Logo

By - Michael Rader

A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their entire st...

BRANDING

Wednesday, 19 August 2015 12:15

Core Principles of Star Brands: What is Their Secret?

By - Michael Rader

What do branding and marketing specialists know that you don’t? Have you ever wondered what companies like McDonalds or Coca-Cola did to become the global icons they are today? Companies that have built themselves into star brands have several things in common. Analyzing the branding strategies...

BRANDING

Wednesday, 10 June 2015 8:15

Turning Your Brand Name into a Household Word

By - Michael Rader

Every start-up business dreams of the day their name becomes a household word. There is no easier way to judge a brand’s success than by listening for it in everyday speech. Just think of the last time you asked for a Kleenex or a Post-It. Those brand names have become synonymous with the indust...

BRANDING

Monday, 08 December 2014 8:57

The Elements of Building a Brand

By - Michael Rader

Some new business owners make the mistake of thinking that creating a brand for their company involves nothing more than choosing the right name. Although that is a very important part of the process, it is simply one of several components needed for successful branding. For some that may seem d...

BRANDING

Thursday, 09 October 2014 7:44

Building a Brand Identity with an Invented Name: Not as Difficult as You May Think

By - Michael Rader

One of the most difficult things for new businesses to accomplish is selecting a name. Unfortunately, it is also one of the most important. Failure to choose a name that will lead to the creation of a strong and distinct brand identity will undoubtedly end in failure. Great brands start with gre...