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BRANDING

Monday, 11 March 2019 4:05

What Is the Purpose of Your Brand?

By - Michael Rader

One of the big questions you should ask yourself when creating a brand - why should people choose you? What is it that makes you special? Why should consumers even consider buying your products or services? What is the purpose of your brand? What do you have to offer that is different from all y...

BRANDING

Monday, 14 January 2019 11:48

How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand

By - Michael Rader

One-hit wonders, the once greats of the music world. When an old hit pops into our mind, it has the power to take us back to a time and place in our lives and often leaves us thinking, what happened to that artist?

BRANDING

Tuesday, 04 December 2018 7:18

Why Building a Strong Personal Brand Can Take Your Business to New Heights

By - Michael Rader

When it comes to building a healthy, profitable business, there are countless pieces of advice out there for entrepreneurs to dive into. Yet, one avenue which hasn’t been widely covered over the years is how building a strong personal brand as a business owner can benefit your co...

BRANDING

Saturday, 24 November 2018 6:54

How to Leverage Influencer Marketing While Keeping Brand Integrity

By - Michael Rader

Influencers have become popular because of their ability to relate to an audience and convey messaging that is real and authentic. People naturally love to put a face to a name and when they can associate someone they like in real life to a brand they’re interested in, they’re more l...

BRANDING

Saturday, 22 September 2018 1:39

This Toxic Mindset is Holding Your Brand Back | Here's How to Fix

By - Michael Rader

As an entrepreneur, constantly improving your products, services, website, brand image and more is simply a reality of the business. If you aren’t looking for ways to sharpen and remold your company into a better version of itself on a consistent basis, then you’ll likely fall b...

BRANDING

Tuesday, 24 July 2018 4:08

Creating a Brand Kit | The Best Thing You Do For Your Marketing

By - Michael Rader

In today’s cutthroat marketing landscape, it seems like standing out from the competition gets harder by the day. When it comes to content marketing specifically, the amount of competing noise does not stop. There are certainly ways to stand out from the crowd most brands ar...

BRANDING

Friday, 16 March 2018 9:33

5 Steps to Build Your Brand Identity Online

By - Michael Rader

On average, five to seven brand impressions are required before someone will remember your brand, according to Pam Moore. And, with everyone constantly being on his or her smart phones or computers, this means it’s imperative to get your brand identity established online when building bran...

BRANDING

Wednesday, 04 October 2017 11:42

Ways to Amplify Your Brand Message

By - Michael Rader

According to Jenna Hanington, senior content strategist at Pardot, “Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making ...