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Sunday, 17 November 2013 9:24

Processing Fluency and Its Role in Your Business Name

By - Michael Rader

Bayerische Motoren Werke sells millions of products every day, yet few people recognize the German car manufacturer without the familiar “BMW” attached. The fact is, when it comes to business names, simplicity wins over complexity every time as people respond better to concepts that are easier t...


Monday, 04 November 2013 7:01

The Elements of a High Performing Brandable Name: Lessons from the World’s Most Valuable Brands

By - Michael Rader

Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status over...