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BRANDING

Tuesday, 29 September 2015 8:27

Brand Equity: What Is It and How Can You Build It?

By - Michael Rader

Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company...

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