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BRANDING

Friday, 06 March 2015 7:55

The Instinct of Business

By - Michael Rader

The idea of starting your own business is not always a comfortable feeling. Being overwhelmed and unsure of yourself is completely normal. Even the most confident entrepreneurs have experienced periods of doubt and uncertainty. The ones who make it out of this phase are those who possess at leas...

BRANDING

Wednesday, 11 February 2015 10:27

Harnessing Social Media

By - Michael Rader

Success in today’s business world depends as much on communication as it does your actual product. The Internet has drastically changed the way consumers interact with companies and visa versa. The days of face-to-face contact are slowly drawing to an end. Many people now do business without e...

BRANDING

Monday, 02 February 2015 5:35

Creating an Online Presence

By - Michael Rader

Today’s ultra-technological society has made creating an online presence for your business a necessity rather than a luxury. The process can be intimidating, especially for those who are unfamiliar or uncomfortable with the Internet. Fortunately, it is possible to create the presence you need ...

BRANDING

Tuesday, 06 January 2015 11:18

How to Determine Your Target Market

By - Michael Rader

Many people find that deciding on the company name and operational vision are the hardest parts of establishing a business. Although making such decisions can seem laborious and overwhelming, the hardest part is hardly over. Coming up with a clever and creative name is worthless if you fail to a...

BRANDING

Tuesday, 23 December 2014 10:58

Defining Your Business

By - Michael Rader

Do you have an idea you consider unique and innovative? Something the world doesn’t even know it’s waiting for? Are you full of ideas that are screaming to get developed? Too many people can answer, “yes” to these questions. Unfortunately, many ideas never get out of the vision stage. It...

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