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BRANDING

Monday, 03 October 2016 7:20

How to Bounce Back After Failure

By - Michael Rader

Bouncing back from failure can be one of life’s hardest challenges. Failure can make one feel beaten and precipitate a period of doubt and even depression. Picking yourself up and dusting off the remnants of defeat, however, is paramount to future success.

BRANDING

Monday, 26 September 2016 8:04

The Top 10 Business Blogs You Should Be Reading Right Now

By - Michael Rader

Business blogs have rapidly become one of the top ways to connect to customers and develop industry networks. Not only is it recommended that you develop your own business-related blog, it is also important to follow blogs that can help you expand your knowledge of such important topics as marke...

BRANDING

Monday, 19 September 2016 10:37

Creating a Website That Works

By - Michael Rader

In today’s world, the ability to connect with customers on a technology-based level is vital to a business’ success. Competition between rival businesses is fierce, and it is often the little things that can set a business apart. It is therefore imperative that a company create and maintain a we...

BRANDING

Tuesday, 16 August 2016 11:58

Ways to Get Media Coverage & Other Free Publicity for Your Business

By - Michael Rader

Every business needs to promote themselves. Startups especially can die before even getting off the ground if nobody knows they exist. If you’re a new business, however, you likely have a small (sometimes very small) advertising budget. So, you ask, how can I get my business into the public eye?...

BRANDING

Tuesday, 09 August 2016 11:10

Forget the Legal Stuff and Just Start Your Business

By - Michael Rader

“Success is not the result of spontaneous combustion. You must first set yourself on fire.” ~ Canadian hockey great Fred Shiro

BRANDING

Monday, 25 July 2016 10:23

Should my company make political or belief statements?

By - Michael Rader

Freedom of speech is protected by the 1st amendment. Specifically, freedom of speech is the “right to communicate one's opinions and ideas without fear of government retaliation or censorship.” What does this have to do with owning your own business? In today’s technological age, expressing your...

BRANDING

Wednesday, 08 June 2016 5:18

Ways to Beat Entrepreneurial Burnout and Keep the Creative Fire Burning

By - Michael Rader

You have a great idea for a business and the creativity and work ethic to get it off the ground. Things start out great and you ride the momentum for a while, fueling your hectic schedule with passion and excitement. Everything is going great until one day, you crash physically, emotionally, and...

BRANDING

Friday, 29 April 2016 10:57

But I’m Not Spam! Avoiding the Junk Mail Pile

By - Michael Rader

45% of all emails sent on a given day are flagged as spam; 56% of which are advertisements. The result of these figures has been a concerted effort to create more sophisticated and therefore more effective spam filters. For a new company that depends on emails as part of their marketing campaign...

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