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Wednesday, 04 October 2017 11:42

Ways to Amplify Your Brand Message

By - Michael Rader

According to Jenna Hanington, senior content strategist at Pardot, “Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them w...

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Tuesday, 12 September 2017 12:00

The First Amendment and Social Media: Are You Protected?

By - Michael Rader

The advent of social media has allowed people to communicate with each other in an unprecedented manner. It is now possible to chat with someone on the other side of the globe in mere seconds. Families that are scattered across the country can stay in touch with each other daily. Yes, social med...

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Wednesday, 05 July 2017 9:10

Small Business Finance Mistakes to Avoid

By - Michael Rader

Starting your own business is an exciting time and you should revel in the exhilarating thrill of your new possibilities. Many entrepreneurs never experience the jubilation of opening the doors to their business for the first time. If you have gotten to this point, you are doing something right....

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Tuesday, 27 June 2017 9:48

Starbucks: A Lesson in What NOT to Do

By - Michael Rader

When is too much of a good thing – too much? This is the question any business owner who is considering expansion must deal with. For some of you, expansion may mean opening a store at a second location; while for others, expansion may mean tens or even hundreds of new stores. For those owners, ...

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Friday, 26 May 2017 10:02

Identifying Your Target Market and How to Make That Information Work For You

By - Michael Rader

Ask several businesses to define their target market and you’ll likely get a variety of answers. Some have a clear idea of who they are targeting their goods/services to, and some are completely unaware. Many businesses believe their target market is “everyone,” which is an impossible scenario. ...

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Monday, 22 May 2017 10:19

How Best to Market Your Business on Facebook

By - Michael Rader

When Facebook launched in 2004, it was a social networking service designed to connect friends and like-minded individuals. In 2017, however, the site has become much more. Businesses that understand the power of Facebook are those that can tap into an entirely new marketing technique, one that ...

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Friday, 12 May 2017 11:54

Trump’s Tax Plan for Small Businesses – What’s in It for Me?

By - Michael Rader

In late April, President Donald Trump unveiled his tax plan, touting it as, “the biggest individual and business tax cut in American history.” So, what exactly is his plan and how would it affect small business? Industry officials have been taking apart the plan for days, analyzing it from every...

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Wednesday, 22 February 2017 9:18

Best Business Apps for Optimizing Time and Enhancing Team Communication

By - Michael Rader

To be successful in today’s business environment, you must be equally adept in the digital world as in the physical world. Whereas the business model of the past existed from 9 to 5 in an office, today’s model knows no such boundaries. A successful business today operates 24/7, spending much of ...

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