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BRANDING

Monday, 11 March 2019 4:05

What Is the Purpose of Your Brand?

By - Michael Rader

One of the big questions you should ask yourself when creating a brand - why should people choose you? What is it that makes you special? Why should consumers even consider buying your products or services? What is the purpose of your brand? What do you have to offer that is different from all y...

BRANDING

Monday, 29 October 2018 8:05

How to Leverage Freelancers to Keep Your Brand at Its Peak

By - Michael Rader

The freelancing economy is undoubtedly on the rise in the United States and beyond. In fact, from 2016 to 2017 alone, the US saw a 47% increase in the number of entrepreneurs who claimed they would be hiring freelancers during the calendar year.

BRANDING

Tuesday, 18 September 2018 12:49

2 Major Reasons Why Entrepreneurs Should Be More Like Teachers

By - Michael Rader

Entrepreneurs have often been compared to iron men, to soldiers and even to marathon runners, but there is another much less evident occupation in which entrepreneurs could benefit tremendously from modeling their craft after - teachers. ...

BRANDING

Wednesday, 05 September 2018 4:10

As an Entrepreneur, Your Customer Is Your Boss. Here’s Why

By - Michael Rader

Becoming an entrepreneur is one of the most rewarding and fulfilling experiences you could ever have. Between building something that is completely your own, growing with your founding team and more, there is a tremendous amount of benefits to being an entrepreneur. Yet, one of the biggest misco...

BRANDING

Wednesday, 22 August 2018 5:20

How to Create a Loyal Community of Customers For Your Brand

By - Michael Rader

It’s no secret that creating a loyal base of customers is a difficult task as an entrepreneur. In years past, holding a sale or a BOGO (“buy one get one free”) offer oftentimes was enough to entice prospective customers to become paying customers. While there are certainly instances nowadays whe...

BRANDING

Friday, 17 August 2018 4:11

The Impeccable Guide on Finding & Mastering Your Brand Voice

By - Michael Rader

When it comes to building a business, one of the most significant steps during the process is creating a well-polished, securely established brand. If you take a look around, the most iconic companies in the marketplace are more than just the logo and name they put out into the world. Instead, t...

BRANDING

Tuesday, 22 May 2018 4:16

6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small Business

By - Michael Rader

There are plenty of ways to ensure your business strategy will become one that leads to a succesful business. But, what about all the things you shouldn't do when starting a small business? Keep reading for six mistakes that successful entrepreneurs avoid when starting and building their own sm...

BRANDING

Wednesday, 25 October 2017 11:00

How to Launch Your Brand Successfully

By - Michael Rader

Launching your brand is arguably the most important part of building your company. The process of introducing yourself to your target market is an activity that can make all the difference in your company’s future. An unsuccessful launch can be difficult, if not impossible, to overcome. It is im...

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