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BRANDING

Thursday, 17 October 2013 12:44

Top Three Reasons Why You Should NOT Use a Business Name Generator

By - Michael Rader

Photo by Matthew T. Rader When you’ve hit a mental roadblock trying to decide on a name for your business, one option is to use a business name generator. We often get the question, “should I use a name generator for my business?” In theory, name generators are online tools designed to pr...

BRANDING

Friday, 11 October 2013 7:39

How To Come Up With a Great Business Name in 5 Steps

By - Michael Rader

Image by Matthew T. Rader Choosing a memorable name to represent your brand is one of the most important decisions you’ll make as a business owner. Your name is what differentiates you from your competitors and is what introduces you as something fresh, new and exciting. It is how you will be...

BRANDING

Friday, 04 October 2013 5:04

What Your Business Name Says About You

By - Michael Rader

There are few things in business as important as a name. After all, your unique name is the first thing people see about you and the last thing they think about before they decide to buy or walk away. What does your business name say about you? You’d be surprised at what you’re saying- or wh...

BRANDING

Friday, 15 March 2013 7:00

Name Relevance

By - Michael Rader

It is always good to have a brief description of your brand name ready when someone asks you for it. The right name will capture the imagination and curiosity of the people you want to reach. Relevance is key when learning how to name a business. In this article we will discuss why a small, or s...

BRANDING

Wednesday, 27 March 2013 2:19

Attainability

By - Michael Rader

As you may know, there are several types of TLDs (Top Level Domains), such as .net, .org, .info, .co etc., but the most popular and sought after is, of course, the elusive .com. Your audience automatically associates your name with .com when going to search for your product or service on the Int...

BRANDING

Thursday, 07 March 2013 8:00

Future Conflict

By - Michael Rader

When a brand name grows to any significance, that brand name can come up against a number of conflicts that can possibly become greatly expensive. Some common questions regarding brand name usage are:

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