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BRANDING

Monday, 16 March 2015 10:52

Naming Your Startup: Tips of the Trade

By - Michael Rader

Nothing can torpedo a startup faster than a poorly chosen name. Brandability is all about identity and recall. Consumers who don’t remember your name because it is confusing, awkward, long, or bland will not become customers. It is only by choosing a unique and memorable name that your busines...
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BRANDING

Wednesday, 17 December 2014 1:25

Your Business Name Speaks to Your Personality - What Do You Want Yours to Say?

By - Michael Rader

Being able to successfully name your business venture is one of the most important abilities you will need as an entrepreneur. Saddling yourself with a generic, bland, and unimaginative moniker can spell doom for your company, regardless of the greatness of what you offer. Modern history is ful...
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BRANDING

Tuesday, 14 October 2014 10:51

Biggest Mistakes of Naming and Branding a Business

By - Michael Rader

Starting a business can seem like a daunting and overwhelming task. It is true that there are many considerations that need to be made if one wants to avoid joining the multitude of failed businesses. A great business idea is worthless without the ability to share that vision with the masses. On...
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BRANDING

Sunday, 27 July 2014 8:24

What is a Business Name? 5 Tips on Naming Your Business

By - Michael Rader

A company’s name is often a very undervalued component. It should be, however, one of the most important. In fact, it’s far more than just a component; it is the foundation on which an entire business stands. This is especially true for Internet startups. With a bad name, a startup loses poi...
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BRANDING

Monday, 21 April 2014 11:06

Is There a Difference Between a Business Name and a Domain Name?

By - Michael Rader

In today’s Internet driven world, business owners looking to maximize opportunities have to think about many things that weren’t an issue twenty, even fifteen years ago. How is social media impacting your marketing strategy and do you have a sophisticated online presence to showcase your exp...
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BRANDING

Saturday, 29 March 2014 7:49

Three Questions You Need to Ask About Your Business Name

By - Michael Rader

You’re not alone if naming your start-up business seems like an agonizing task. Choosing a name is one of the most important decisions you’ll make as a business owner and it can be difficult to sum up your entire organization in a word or two. Whether you’ve chosen a name or you’re still...
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BRANDING

Tuesday, 11 March 2014 7:47

Did You Make One of These Top 3 Mistakes Naming Your Business?

By - Michael Rader

The strongest, most successful companies have many things in common. They all know how to keep their customers satisfied with quality products, they over deliver customer service and they have learned the art of building a powerful team of advocates who connect emotionally with their brand. Thri...
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BRANDING

Monday, 30 December 2013 9:59

Startup Name Generator

By - Michael Rader

Building a new business can be a rewarding experience. Yet in many cases, success or failure depends entirely on the choices that are made in the early stages of a venture. A well-executed idea can grow into a profitable enterprise that can bring financial freedom, personal flexibility and more,...
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By - Michael Rader

11 March 2019

The Story Behind Every Successful Brand

By - Michael Rader

26 February 2019

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