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BRANDING

Tuesday, 24 January 2017 11:33

When You Can (And Can’t) Use Human Names For Your Brand

By - Michael Rader

A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps  such as “Siri,” and “Alexa,”  for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can ...

BRANDING

Monday, 16 January 2017 7:35

Brand Names and SEO: Clearing Up a Common Misconception

By - Michael Rader

Few letters generate more confusion than “SEO.” Appearing on the front page of Google is the stuff of online marketers’ dreams, but how to get there is a process shrouded in lore and mystery.

BRANDING

Tuesday, 13 December 2016 10:42

Business Naming Trends in 2016

By - Michael Rader

If you are reading this you are likely interested in starting your own business. For some, the prospect of launching a new start-up is frightening, often in a debilitating manner. Others, however, possess the drive and passion necessary to turn an idea into a reality. If you fall into the latter...

BRANDING

Tuesday, 01 November 2016 11:01

Choosing a Name for Your Business

By - Michael Rader

What’s in a name? In terms of your business, it is everything. Giving your company a fresh, captivating, and electrifying name can make all the difference in getting your business off the ground. If you don’t connect with your target market from the start, you may find yourself fighting an uphil...

BRANDING

Wednesday, 14 September 2016 1:11

Startups At Web Summit 2016 | A Look at Startup Names!

By - Michael Rader

In November, a variable who’s who in the world of business will descend upon Lisbon, Portugal for Web Summit 2016. More than 50,000 attendees will be at the event, representing over 15,000 companies from around the world. Web Summit is one of the world’s foremost business events and will feature...

BRANDING

Wednesday, 03 August 2016 10:32

What You Need to Know About Choosing a Name for Your Business

By - Michael Rader

Starting a business can seem like a monumental undertaking. Breaking down the necessary steps can help you control your to-do list and prioritize your tasks into manageable chunks. Let’s start with your business name.

BRANDING

Thursday, 07 May 2015 7:16

Can a Name Change Get a Company Out From Under an Image Crisis?

By - Michael Rader

A company’s name is often its most valuable asset, reflecting the morals and ethics that customers are looking for. Companies that create a solid and identifiable brand identity are the ones that typically enjoy long-term success. Unfortunately, that brand identity can also become a detriment ...

BRANDING

Thursday, 02 April 2015 8:18

Trademarking Your Business Name

By - Michael Rader

Naming your business is one of the most important activities you will accomplish as a startup business. Your business name is among your most valuable assets. It is vital that you protect it as you would any other precious possession.

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