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BRANDING

Friday, 01 February 2019 4:06

The Name of The Game | An Approach To Naming Your Business

By - Michael Rader

The name you assign to the game you play will inevitably lay out the ground rules for you and your potential clients. So a bit of research and analysis is more than advisable if you want to avoid making costly mistakes.

BRANDING

Monday, 27 August 2018 4:25

What These Startups Can Teach You About Creating A Brand Name

By - Michael Rader

This past week, 63 startups officially launched at Y Combinator’s Demo Day 1. Among the ideas behind the startups and the groundbreaking technology the companies were built on, along with the impressive teams that make them up, there’s also another important aspect we should take note of - the n...

BRANDING

Thursday, 16 August 2018 5:01

The Name of Your Business Matters | Here's How to Choose One

By - Michael Rader

When it comes to building a business, the amount of variables one needs to take into consideration seems to be endless. From building your product to keeping your customers happy to marketing your company, the list goes on and on. Because of this, upon initial thought, finding a terrific name fo...

BRANDING

Tuesday, 01 May 2018 1:54

Can a Good Company Name Help Your Success?

By - Michael Rader

Can a bad company name hinder your business, and can a good company name help with its eventual outcome?

BRANDING

Thursday, 09 November 2017 7:11

Naming Trends and New Emerging Businesses in 2017

By - Michael Rader

Much of society revolves around the latest trends - clothing, music, art, etc. Everyone wants to be seen as relevant and in style. The business world is no different. Every year, trends emerge even in regards to business names. What may have been modern just a few years ago may no longer be cons...

BRANDING

Thursday, 13 July 2017 9:43

What's In a Business Name? Would A Rose by Any Other Name Really Smell As Sweet?

By - Michael Rader

Have you ever stopped to think about the company names and logos that you are bombarded with daily? Why do some of them strike an emotional chord while others fall flat? Why do we remember one logo and forget another? Is it all mere happenstance or is there more to it? You’ll be surprised. ...

BRANDING

Monday, 06 March 2017 9:30

7 Famous Brands That Successfully Changed Their Names

By - Michael Rader

Changing the name of a brand is a major decision that can have a colossal impact on its success. There are a variety of reasons why companies change their names, from shedding negative connotations of their business, to appealing to broader audiences.

BRANDING

Wednesday, 01 March 2017 6:55

Forget the Radio Test, Forge a Better Business Name

By - Michael Rader

In 1909, Gugliielmo Marconi received the Nobel Prize for the invention of the radio. It wasn’t until World War I, however, that the radio became a medium of mass communication. In doing so, a new method of advertising was born. According to A Brief History of Advertising in Americaby William O’B...

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