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BRANDING

Friday, 27 September 2013 8:22

Business Naming Mistakes: How to Destroy Your Business Before Opening the Doors

By - Michael Rader

Photo by Eva Let’s say you just finished developing a fabulous business idea. Now you have a great product line, an online retail store with a top-notch design and plenty of investors to back you. What could possibly prevent you from bringing in the cash? As important as it is to have the prope...

BRANDING

Monday, 12 August 2013 6:47

5 Reasons to Change the Name of Your Business

By - Michael Rader

In this article I will be looking at the rebranding experiences of a well-known company called Moz (formerly known as SEOmoz), providing a few solid reasons to change the name of your business if your company name is anything like the old “SEOmoz” name. There are several different reasons why a ...

BRANDING

Wednesday, 15 May 2013 11:38

Sound Symbolism and Your Business Name

By - Michael Rader

It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket ...

BRANDING

Monday, 25 March 2013 7:00

Name Ambiguity

By - Michael Rader

Photo By pacodelgado.com Since successful communication relies on the mind of the receiving individual, the meaning of a company’s name can often result in unexpected definitions. People create meanings of words by pulling from associations and memories of their experiences. These associations ...

BRANDING

Wednesday, 27 March 2013 2:04

Frustrations of Buying a Domain

By - Michael Rader

Dot-com is the most registered Internet extension in the world. In 2013 the number of registered .COM names exceeded 108 million. That’s over a third of the US population. The comparison of this number against other less-popular extensions… is staggering.