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BRANDING

Thursday, 10 April 2014 1:32

How Poor Planning and the Wrong Name Can Kill Your Business: A Look Back At the “.Com Bust”

By - Michael Rader

For thousands of entrepreneurs, investors and business owners, the “.com bust” of the early 2000’s came on fast and powerful, leaving many scratching their heads wondering what went wrong. As the internet craze began to take shape in the 1990’s, venture capitalists raced to fuel internet...

BRANDING

Tuesday, 01 April 2014 11:11

Why Getting Fancy With a Domain Name Extension May Not Be The Best Strategy

By - Michael Rader

The number one rule when choosing a name for your business is to keep it unique. Yet while originality and distinction are important attributes, when it comes to your website extension, sometimes simplicity is best.

BRANDING

Thursday, 06 February 2014 3:30

The Power of Being Unique With A Distinctive Business Name

By - Michael Rader

Your business name does more than identify your company, it tells people who you are, what you’re about and how you do it. When done right, the name of your business can peak curiosity and incite interest before anyone even reads about your products or services. So what is the secret to choosi...

BRANDING

Tuesday, 21 January 2014 9:04

The Memory Game: Using Memorization Techniques To Choose The Right Business Name

By - Michael Rader

The goal of any great business name is to create a connection with an audience that impels them to think of your business in a positive, meaningful way.  Sounds simple right? A great name is constructed so that it’s easy to recall when it’s time to purchase goods and services. After all, if ...

BRANDING

Wednesday, 08 January 2014 4:47

How to Come Up With Ideas for a Business Name

By - Michael Rader

For many new business owners, one of the most challenging parts of getting a new venture up and running isn’t financing, staffing or even advertising, but coming up with ideas for a great business name. The right name can send your business flying with a memorable brand and a never-ending trai...

BRANDING

Sunday, 17 November 2013 9:24

Processing Fluency and Its Role in Your Business Name

By - Michael Rader

Bayerische Motoren Werke sells millions of products every day, yet few people recognize the German car manufacturer without the familiar “BMW” attached. The fact is, when it comes to business names, simplicity wins over complexity every time as people respond better to concepts that are easi...

BRANDING

Tuesday, 22 October 2013 5:29

Is Your Business Name Distracting?

By - Michael Rader

In business and in life, you only have one chance to make a first impression - you need to make it count. Whether you’re interviewing for a new job, meeting someone important for the first time or simply trying to engage potential customers to purchase your products or services, a quality firs...

BRANDING

Monday, 30 September 2013 4:49

Top 3 Ways a Brandable Name Can Help Grow Your Business

By - Michael Rader

What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first...

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