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BRANDING

Monday, 19 March 2018 11:21

Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand Name

By - Michael Rader

The science of sound symbolism is the study of the relationship between the sound of a word and its meaning.  The ancient Greeks were the first to theorize that there was a relationship between sounds and word meaning.  In Plato’s Dialogues, he recounts a debate where Socrates rejected the conte...

BRANDING

Wednesday, 07 September 2016 12:13

The Bouba/Kiki Effect and Your Business Name

By - Michael Rader

The abilities of the human brain are infinite and amazing. In fact, even after centuries of scientific research, there is still much we do not know about the gray matter. One of the most interesting topics of recent research involves the way the brain connects images and sound.

BRANDING

Wednesday, 15 July 2015 9:42

Choosing a Name That Gives Your Company Room to Grow

By - Michael Rader

Coming up with a fresh and innovative business concept is only the beginning on your quest for success. The next step involves choosing your name. The creation of a solid and brandable identity can make the difference between success and failure. Such an identity starts with your name.

BRANDING

Tuesday, 19 May 2015 7:33

Hip & Trendy Business Names: Are You Bae or Rekt?

By - Michael Rader

The English language is one of the most diverse and complex languages spoken around the world. It is also one of the most prevalent. In fact, according to linguistic scholars, English is currently the second most popular mother tongue globally, with an estimated 350-400 million native speakers. ...

BRANDING

Monday, 17 November 2014 5:46

Using Sound Symbolism for The Memory of Your Business Name

By - Michael Rader

New businesses pop up daily all over the country. Some succeed and some fail. Often, the only difference between a burgeoning business and bankruptcy is the company name. Choosing a name that adequately describes your identity and attracts the attention of potential customers is a vital part of ...

BRANDING

Monday, 29 September 2014 5:17

Can Changing Your Company Name Save It?

By - Michael Rader

One of the first things any new business needs to do is pick a name. A carefully selected company name can be the difference between a successful business launch and a disaster. A company’s identity is closely tied to its name and the brand recognition that comes with it. Without that recognit...

BRANDING

Monday, 11 August 2014 7:39

The Power of Sound Symbolism in Your Business Name

By - Michael Rader

In 2013, the ice cream powerhouse Haagen-Dazs released a commercial entitled “Even the Name Tastes Good.” The premise behind the short commercial was simple, as a series of actors slowly and seductively mouthed the name of the company’s new Limoncello Galato product. During the commercial...

BRANDING

Tuesday, 03 June 2014 1:40

.Com Extensions Are Still the Hottest Option

By - Michael Rader

The first domain name was registered in 1985. Since then, industry experts estimate that over 270 million names have now been registered globally. The rapid increase in registered domain names tells us two things: 1) Internet usage is continuing to grow all over the world, even in areas where su...

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