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Tuesday, 28 October 2014 8:13

Succinct, Bold, and Powerful; Get a Four-Letter Business Name

By - Michael Rader

  Tips and trends often change with passing time. What doesn’t change, however, is proven scientific facts. Such facts can be extremely helpful in choosing a name. The bottom line is that your business needs a name that will etch itself into the minds of potential customers. A name that quick...

BRANDING

Tuesday, 21 October 2014 8:34

How Much Should I Pay For a Domain Name?

By - Michael Rader

Choosing a business name can be one of the most difficult decisions facing entrepreneurs. It is a decision that can affect everything from brandability and marketing to brand awareness and recall. One thing is certain, choosing a business name that comes with a corresponding .com domain name is ...

BRANDING

Monday, 14 July 2014 8:05

Death of the Exact Match Domain

By - Michael Rader

The Google search world is changing rapidly. What was good SEO practice even a year ago has been replaced by new rules and guidelines. In order to stay relevant and successful, businesses must stay abreast of these changes and adjust their strategies accordingly. There is more to a domain name t...

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