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BRANDING

Saturday, 15 February 2014 1:13

Is It Time To Change Your Business Name? What You Should Know

By - Michael Rader

Like most entrepreneurs, your business is your livelihood and when you make significant changes, you need to know they are the right changes. When it comes to something as important as your name, how do you know if yours is making the grade? More importantly, how do you know if it's time to reth...

BRANDING

Sunday, 19 January 2014 1:08

The Customer Gateway: The Value of a Great Business Name

By - Michael Rader

The goal of every new business is profitability. And while exceptional products and stellar services will start you on the right path, it takes an engaged, reliable customer base to succeed. With literally thousands of new businesses emerging every day, competition is fierce. Smart entrepreneurs...

BRANDING

Friday, 27 December 2013 4:25

How to Rebrand Your Business

By - Michael Rader

Rebranding can stimulate growth and more effectively meet the changing tides of your industry. Your brand name is the public face of your company. It has to be great. If it’s not, it may be the right time to consider rebranding to gain a competitive advantage. If you are considering rebranding...

BRANDING

Monday, 04 November 2013 7:01

The Elements of a High Performing Brandable Name: Lessons from the World’s Most Valuable Brands

By - Michael Rader

Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status ...

BRANDING

Wednesday, 24 April 2013 8:43

Business Logos - How to Choose One

By - Michael Rader

How to choose the best business logos for your various business ideas is an essential quality to have in your business arsenal. This article discusses some key factors to observe when deciding on your business logo. Wouldn’t you like to know what to expect from your logo designer? Educate your...

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