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BRANDING

Wednesday, 11 January 2017 9:59

Begin 2017 by learning from 2016

By - Michael Rader

As we at Brandroot usher in a new year, we thought it would be both fun and prudent to revisit companies that purchased names from our marketplace in 2016. Companies that have enjoyed success can often be looked upon as models. If our names have worked for them, they can surely work for anyone c...

BRANDING

Saturday, 30 January 2016 8:00

Ethos, Pathos, Logos – How to Make the Rhetorical Triangle Work for You

By - Michael Rader

The ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to become a formida...

BRANDING

Thursday, 24 December 2015 12:06

Levi, Strauss, & Co: A Lesson in Staying Power

By - Michael Rader

It is common in today’s market to see brands come and go. Often, a hot brand will explode onto the scene only to completely disappear from the industry in only a few years. So, how can a successful ride of over 160 years be explained? How did a clothing company established in the middle-1800s be...

BRANDING

Sunday, 22 November 2015 8:26

Marketing Trends for 2016: Staying Ahead of the Game

By - Michael Rader

If there is anything certain in the world of marketing and business, it is that nothing stays the same. The strategies that were effective in 2015 may not be so as the year comes to a close. Staying abreast of changing trends is imperative if one expects to reach the top of the industry and stay...

BRANDING

Tuesday, 29 September 2015 8:27

Brand Equity: What Is It and How Can You Build It?

By - Michael Rader

Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company...

BRANDING

Wednesday, 09 September 2015 8:22

The Importance of a Unique, Innovative, and Relevant Logo

By - Michael Rader

A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their ent...

BRANDING

Thursday, 27 August 2015 1:19

Why create a Business Blog and How to Make Your Blog Successful

By - Michael Rader

In today’s Internet-dominated business world, creating a solid online presence is a necessity, not a luxury. As current members of the millennial generation begin to take a more prevalent role in the business sector, the success of your business will be even more dependent on your successful i...

BRANDING

Wednesday, 19 August 2015 12:15

Core Principles of Star Brands: What is Their Secret?

By - Michael Rader

What do branding and marketing specialists know that you don’t? Have you ever wondered what companies like McDonalds or Coca-Cola did to become the global icons they are today? Companies that have built themselves into star brands have several things in common. Analyzing the branding strategi...

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