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BRANDING

Saturday, 08 September 2018 4:23

5 Indispensable Apps to Help You Create an Unforgettable Brand

By - Michael Rader

To say developing an unforgettable brand is a difficult task would be a drastic understatement. From making sure all of your assets are inline with your brand kit to appealing to your target audience in a creative way and much more, amazing branding takes expert strategy and a lot of hard work. ...

BRANDING

Friday, 31 August 2018 4:28

Forget The Pivot, Go With A Rebrand

By - Michael Rader

As a business owner, the topic of pivoting and rebranding can be a touchy subject. With all of the hard work you’ve put into building your company’s identity, products, services and more, it’s easy to feel as if rebranding or pivoting would be taking a step back as an entrepreneur. That being sa...

BRANDING

Tuesday, 24 July 2018 4:08

Creating a Brand Kit | The Best Thing You Do For Your Marketing

By - Michael Rader

In today’s cutthroat marketing landscape, it seems like standing out from the competition gets harder by the day. When it comes to content marketing specifically, the amount of competing noise does not stop. There are certainly ways to stand out from the crowd most brands are aware of, such as s...

BRANDING

Thursday, 21 June 2018 4:40

A Simple Guide to Startup Branding

By - Michael Rader

Great branding is the foundation, heart, and soul of any good business, but many businesses take a very simplistic approach to branding. Driven by advice online they focus on the name and coming up with a clever logo.

BRANDING

Saturday, 09 June 2018 4:15

Simplest (Yet Effective) Ways to Make Your Brand Memorable

By - Michael Rader

When it comes to standing out in today’s cutthroat business world, it can be overwhelming trying to find an effective strategy while still remaining unique. That being said, occasionally some of the most effective solutions to problems are the simplest ones, and the same can be said for building...

BRANDING

Thursday, 24 May 2018 6:52

How To Use Data To Guide Your Rebranding | Brandroot

By - Michael Rader

How to Use Data to Guide Your Rebranding Companies go through rebranding all the time, especially scrappy startups that launch on the idea that “done is better than perfect”. They’ll go through choosing a business name, throw a brand together to get in front of an audience, then take an iterati...

BRANDING

Friday, 16 March 2018 9:33

5 Steps to Build Your Brand Identity Online

By - Michael Rader

On average, five to seven brand impressions are required before someone will remember your brand, according to Pam Moore. And, with everyone constantly being on his or her smart phones or computers, this means it’s imperative to get your brand identity established online when building brand awar...

BRANDING

Tuesday, 25 July 2017 1:07

The Oldest Logos in The World, Have you heard of them?

By - Michael Rader

Logos are everywhere. A 2016 study by the market research firm Yankelvich estimated that the average person sees over 5,000 ad/logos per day, up from 2,000 just 30 years ago. Logos and brands are big business, with many companies spending upwards of a million dollars to create the logo that will...

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