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BRANDING

Tuesday, 26 February 2019 4:17

The Story Behind Every Successful Brand

By - Michael Rader

A successful brand is often the result of a lengthy thought process, backed by human experiences and emotions. A lot of entrepreneurs base their branding on something personal, something that left a permanent mark on their personal lives. As such, they want to incorporate this experience in thei...

BRANDING

Monday, 14 January 2019 11:48

How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand

By - Michael Rader

One-hit wonders, the once greats of the music world. When an old hit pops into our mind, it has the power to take us back to a time and place in our lives and often leaves us thinking, what happened to that artist?

BRANDING

Wednesday, 26 December 2018 11:26

How to Use Medium & LinkedIn to Build an Unforgettable Brand

By - Michael Rader

Are you struggling to make a lasting impact when it comes to marketing your brand? You are certainly not alone, and in today’s marketplace, what a brand represents has the power to be the difference between success or failure as a company.

BRANDING

Tuesday, 04 December 2018 7:18

Why Building a Strong Personal Brand Can Take Your Business to New Heights

By - Michael Rader

When it comes to building a healthy, profitable business, there are countless pieces of advice out there for entrepreneurs to dive into. Yet, one avenue which hasn’t been widely covered over the years is how building a strong personal brand as a business owner can benefit your company as a whole...

BRANDING

Saturday, 24 November 2018 6:54

How to Leverage Influencer Marketing While Keeping Brand Integrity

By - Michael Rader

Influencers have become popular because of their ability to relate to an audience and convey messaging that is real and authentic. People naturally love to put a face to a name and when they can associate someone they like in real life to a brand they’re interested in, they’re more likely to buy...

BRANDING

Tuesday, 23 October 2018 7:53

How to Use The “Eureka Effect” to Make Your Brand Stand Out

By - Michael Rader

Have you ever experienced an Aha! Moment, where everything, whether it was the creative inspiration you needed or the answer to an exam question, seemed to align in a flash? You probably have. Altogether, these moments of genius are part of what’s been labeled the “Eureka effect”. ...

BRANDING

Saturday, 22 September 2018 1:39

This Toxic Mindset is Holding Your Brand Back | Here's How to Fix

By - Michael Rader

As an entrepreneur, constantly improving your products, services, website, brand image and more is simply a reality of the business. If you aren’t looking for ways to sharpen and remold your company into a better version of itself on a consistent basis, then you’ll likely fall behind your compet...

BRANDING

Saturday, 08 September 2018 4:23

5 Indispensable Apps to Help You Create an Unforgettable Brand

By - Michael Rader

To say developing an unforgettable brand is a difficult task would be a drastic understatement. From making sure all of your assets are inline with your brand kit to appealing to your target audience in a creative way and much more, amazing branding takes expert strategy and a lot of hard work. ...

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