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Tuesday, 26 February 2019 4:17

The Story Behind Every Successful Brand

By - Michael Rader

A successful brand is often the result of a lengthy thought process, backed by human experiences and emotions. A lot of entrepreneurs base their branding on something personal, something that left a permanent mark on their personal lives. As such, they want to incorporate this experience in thei...


Friday, 01 February 2019 4:06

The Name of The Game | An Approach To Naming Your Business

By - Michael Rader

The name you assign to the game you play will inevitably lay out the ground rules for you and your potential clients. So a bit of research and analysis is more than advisable if you want to avoid making costly mistakes.