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BRANDING

Friday, 31 August 2018 4:28

Forget The Pivot, Go With A Rebrand

By - Michael Rader

As a business owner, the topic of pivoting and rebranding can be a touchy subject. With all of the hard work you’ve put into building your company’s identity, products, services and more, it’s easy to feel as if rebranding or pivoting would be taking a step back as an entrepreneur. That being sa...

BRANDING

Monday, 27 August 2018 4:25

What These Startups Can Teach You About Creating A Brand Name

By - Michael Rader

This past week, 63 startups officially launched at Y Combinator’s Demo Day 1. Among the ideas behind the startups and the groundbreaking technology the companies were built on, along with the impressive teams that make them up, there’s also another important aspect we should take note of - the n...

BRANDING

Wednesday, 22 August 2018 5:20

How to Create a Loyal Community of Customers For Your Brand

By - Michael Rader

It’s no secret that creating a loyal base of customers is a difficult task as an entrepreneur. In years past, holding a sale or a BOGO (“buy one get one free”) offer oftentimes was enough to entice prospective customers to become paying customers. While there are certainly instances nowadays whe...

BRANDING

Friday, 17 August 2018 4:11

The Impeccable Guide on Finding & Mastering Your Brand Voice

By - Michael Rader

When it comes to building a business, one of the most significant steps during the process is creating a well-polished, securely established brand. If you take a look around, the most iconic companies in the marketplace are more than just the logo and name they put out into the world. Instead, t...

BRANDING

Thursday, 16 August 2018 5:01

The Name of Your Business Matters | Here's How to Choose One

By - Michael Rader

When it comes to building a business, the amount of variables one needs to take into consideration seems to be endless. From building your product to keeping your customers happy to marketing your company, the list goes on and on. Because of this, upon initial thought, finding a terrific name fo...

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