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BRANDING

Monday, 19 March 2018 11:21

Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand Name

By - Michael Rader

The science of sound symbolism is the study of the relationship between the sound of a word and its meaning.  The ancient Greeks were the first to theorize that there was a relationship between sounds and word meaning.  In Plato’s Dialogues, he recounts a debate where Socrates rejected the conte...

BRANDING

Friday, 16 March 2018 9:33

5 Steps to Build Your Brand Identity Online

By - Michael Rader

On average, five to seven brand impressions are required before someone will remember your brand, according to Pam Moore. And, with everyone constantly being on his or her smart phones or computers, this means it’s imperative to get your brand identity established online when building brand awar...

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