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Tuesday, 13 December 2016 10:42

Business Naming Trends in 2016

By - Michael Rader

If you are reading this you are likely interested in starting your own business. For some, the prospect of launching a new start-up is frightening, often in a debilitating manner. Others, however, possess the drive and passion necessary to turn an idea into a reality. If you fall into the latter category, you have come to the right place.

Choosing a name for your company is equally as important as your business concept itself. Without the right moniker, establishing your identity and staking claim to your spot in the industry is virtually impossible. Fortunately, we are here to help. Our marketplace includes over ten thousand names that have been carefully chosen based on current naming trends and long-term industry projections. In other words, we have done the hard work for you. All you have to do is choose a name.

Current Industry Naming Trends


Today’s consumer lives in a fast-paced world with virtually unlimited mental stimulation. Not only are they continually bombarded by messages, the demand for their attention is immense. The majority of companies that have successfully created name recognition and recall are those who live by the simple rule: Customers need to be able to spell it, say it, and remember it. In other words; simplicity is key.

One word punch

Some of the fastest rising companies have created a formidable identity by using concise, yet powerful names. Think Uber, Square, or Tinder. These names are memorable, creative, and short enough to be easily remembered – simplicity at its finest.

Human names

Some companies have decided to build their identities from human names. Consider the cleaning service Alfred, for example. Such names are approachable and create solid relationships with consumers.

Compound words

If you haven’t heard of companies like Snapchat or Fitbit, you certainly will. By combining two simple words, these companies have become a part of everyday life. They are household names because they are easily remembered, fun, and full of personality. Other examples include Dropbox or SoulCycle.

Drop the vowel

Another creative naming strategy involves dropping one of the vowels, usually towards the end of the word. Examples of this strategy includes Flickr or Tumblr. By changing the spelling of the word, companies are able to create unique, yet memorable, identities based on existing words.

It’s All about Relationships

Your goal when choosing a name is to position your company in a way that creates beneficial customer relationships so you can advance within the industry. In order to do this, your company name needs to be distinctive, memorable, and imaginative. Specifically, you need to choose a moniker that will help you:

  • Establish your marketplace presence
  • Convey what you do
  • Create a memorable impression

If you can choose a name that does those three things, you are ready to go.

Last modified on Tuesday, 13 December 2016 10:51

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.