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Tuesday, 01 November 2016 11:01

Choosing a Name for Your Business

By - Michael Rader

 What’s in a name? In terms of your business, it is everything. Giving your company a fresh, captivating, and electrifying name can make all the difference in getting your business off the ground. If you don’t connect with your target market from the start, you may find yourself fighting an uphill battle. You don’t have to, however.

There are several categories of names that have intrinsic value to them: misspelled words, compounds, made-up words, affixed words, and blends. Choosing a name within these categories can help you begin to create the type of business identity you are after. “But the options are endless,” you say. “Where do I start?” Fortunately, you can start right here.

Brandroot spends countless hours meticulously analyzing names so that we can offer you the very best. Our names are imaginative and inspired, just the type of moniker you need to put your business in a position to succeed. In short, we have done the leg work for you; all you have to do is take advantage of it.

The following names are available on our marketplace right now. They are only a small representation of the plethora of names you can choose from; Brandroot currently has almost 12 thousand. Decide what type of business persona you want and you will be able to choose a name that best meets the needs to your company.

Misspelled Names

Choosing a name based on a misspelled word allows you to help potential customers connect to a word they already know. Unlike choosing an existing word, however, a misspelling gives you the opportunity to put your own spin on the moniker. Many misspellings sound like the original name they refer to, helping aid you in creating brand memory and recall. For instance, the name “Topiic,” sounds like the obvious base word “Topic.” The misspelling of the word, however, gives the name a hip and trendy vibe.

Misspelled words currently available on Brandroot include:

  • Socialli
  • Zoptimize
  • Inspiren
  • Logiic
  • Convurt
  • Rapiid
  • Turak
  • Empiral
  • Silaris
  • Coazy
  • Ignitian
  • Kooxa

Compound Names

Choosing a name based on a compound word is another way to take advantage of the connections consumers already possess. Burning your name into the memory banks of potential customers is paramount. When a consumer has a need they want to fill, you want your company name popping up as their best choice. Choosing a moniker based on compound words can be a way to establish that recall. A name like “Swipecraft,” for instance, will be easily remembered by customers interested in working with a business specializing in the internet, apps, or even art and design.

Compound names currently available at Brandroot include:

  • Evercart
  • Eatwater
  • Upsidenet
  • Savvydude
  • Roadlink
  • Vinestalk
  • Flashcloud
  • Leadleap
  • Heardright
  • Lovehunt
  • Retrocafe
  • Boomchart

Made-up Names

Sometimes, working with an existing word does not give you the possibilities you are looking for. That is where names based on made-up words comes in. Choosing an imaginative name that carries with it no existing connotations can give your company a fresh and unique persona. Some of today’s most successful companies began with made-up names that are now uttered and recognized across the globe.

Made-up names currently available at Brandroot include:

  • Devza
  • Vivua
  • Esidi
  • Huuli
  • Vivoxa
  • Vavavo
  • Uzco
  • Olcoa
  • Rexez
  • Wiani
  • Fysiq
  • Vuomo

Affixed Names

Affixed words are created by adding a prefix or suffix to an existing word. For example, the name “Fitsey” is made by adding the suffix “-sey” to the common word “fit.” The result is a innovative and distinctive name that will immediately separate itself from the rest of the industry. Choosing a name based on an affixed word gives you additional possibilities for establishing your company identity. Why settle for the name “Lead” when you can elevate your persona with a name like “Leadian.”

The affixed names currently available at Brandroot include:

  • Teamsey
  • Pokerzy
  • Orangic
  • Awardio
  • Urbanic
  • Infinizy
  • Utilizy
  • Infinitons
  • Bossify
  • Smartens
  • Cryptzo
  • Roadable

Blend Names

Names based on blended words allow you to capitalize on the associations made with two longer or more complex words. Whereas compound names are usually based on short and concise words, blends allow you to expand your conceptualization while still taking advantage of existing connections. For example, the name “Syneverse” is based on the words “Synergy” and “Universe,” giving you to the opportunity to explore more advanced concepts. This opportunity may elevate your company persona and provide you with a complex, sophisticated identity.

Blends currently available at Brandroot include:

  • Veristep
  • Workative
  • Zinguru
  • Jobzzle
  • Synvestment
  • Jobsist
  • Zeliant
  • Jobtorial
  • Trustfinity
  • Soluvant
  • Spontact
  • Decoraze

Regardless of the type of name you choose, be sure it is a moniker that correctly identifies your business. Creating a solid and inimitable company persona is imperative if you want to establish solid connections with your customers. Browse our marketplace and see which name catches your eye. Your name is an extension of your business, which in turn is an extension of you. Make sure you are sending the message you intend to.

Last modified on Tuesday, 01 November 2016 11:10

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.