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BRANDING

Monday, 25 March 2013 7:00

Name Ambiguity

By - Michael Rader

Since successful communication relies on the mind of the receiving individual, the meaning of a company’s name can often result in unexpected definitions. People create meanings of words by pulling from associations and memories of their experiences. These associations are often visual images to represent a word.

This is called ambiguity, one of the many points to consider when naming a business, or naming anything for that matter. Naming is so eccentric because a name can never truly be perfect. It will almost always have many different meanings and perceptions to different people. While this is true, there are still many solid ways you can ensure you are on the right path to finding the best name for your business.

The best kind of name is one that means almost nothing to anybody. This way you have nearly full control over its definition and public perception. But even this route has many rules to consider, since people even make associations to sounds, letter combinations, presentation and usage.

A brand name is a brittle device that can cause confusion for your company or product over what would seem a minor oversight. Brandroot is focused on providing you with names that have proven success in their related industries. Stand out, be attractive and create a lasting brand.

Last modified on Thursday, 04 April 2013 2:43

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.


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