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Wednesday, 03 June 2015 9:37

The meaning of "Brandroot" and What It Can Mean for You

By - Michael Rader

Author and community leader Yehuda Berg was quoted as saying, “Words are singularly the most powerful force available to humanity.” Linguistic experts have studied words and language for decades, attempting to identify and explain why words do what they do. Why do fun words or phrases stick in our heads? How do some words create vivid imagery when others stay bland and dry? What is the best way to say what needs to be said?

The questions regarding language are endless, but their power has been universally accepted and embraced. One area in which words are extremely important is in regards to business names. Choosing the right name for your start-up company can be the difference between success and failure. Fortunately, you don’t have to be a linguistic expert to understand successful branding and all that comes with it.

Brandroot is a well-known company that provides a plethora of meticulously selected business names.  Many of you reading this have likely browsed the names through our site, but how many have stopped to think about exactly what our name “Brandroot” means or where it comes from? Understanding the origin of successful businesses can often lead you to a name that works equally well for you.

Brandroot is a compound word made up of the words “brand” and “root.” Taken separately, the names are easily identified and understood. According to the Merriam-Webster dictionary, a brand is a name, term, design, or other feature that distinguishes one seller's product from those of others. In other words, a brand is who and what you are. The entire branding process starts with the business name. Without a solid foundation, a start-up company is destined for failure.

That brings me to the second part of our name: root. Again turning to the dictionary, a root is the lower part of an object or structure, usually referred to as the base. We are all familiar with the purpose of roots when it comes to trees, vegetables or crops, and even things like teeth. Nevertheless, I would ask that you think about roots in reference to your business. As in nature, the sturdier a business’ roots, the more it will grow and prosper. Anyone who has ever played with Legos or Lincoln Logs knows that the base is the most important part of a design. You need to think about your business in the same way.

We have determined that “brand” refers to the identity of a company and “root” refers to its base. Put them together and you have Brandroot, a strong and robust place for you to find and establish the foundation of your identity. Our marketplace of names can lead you to a moniker that is perfect for who and what you are. Our names are unique and brand ready; all you have to do is select one and you’re off and running with a solid base to build upon.

Most businesses that offer naming and branding services include the word “brand” in their moniker. Few, however, are as committed to helping you establish your company roots or base as we are. That is why we chose “Brandroot;” we want you to know we are much more than just a naming service. We understand the importance of branding and have dedicated ourselves to helping you achieve your goals through a carefully selected business name.

In Shakespeare’s renowned play Romeo and Juliet, the lovely Juliet asks Romeo, “What’s in a name?” I submit that everything is in a name. We chose Brandroot because we wanted to convey a sense of sturdiness and strength. You need to decide for yourself what you want your moniker to say. Once you have figured that out, the rest is simply a matter of browsing our marketplace until you find the name that can speak for you. What’s in a name? You decide, we provide.


Last modified on Wednesday, 03 June 2015 10:15

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.