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Saturday, 30 August 2014 4:19

What’s In a Business Name?

By - Michael Rader

Many companies are named after its founders. McDonalds, Dell, Goodyear, Nestle, and Walgreens are just a few of the myriad of companies who adopted the monikers of their creators. Although many of these companies have been able to turn their unique name into a global phenomenon, the great majority of self-named companies end up languishing in anonymity. Although naming a business after yourself is a surefire way to establish your company’s identity, if it isn’t unique, or unknown, enough, it probably won’t work out. Often times, choosing a creative and unique name is a better way to separate you from the competition and create a higher level of brand recognition.

So, how did some of the most famous companies in history get their names? The following is a listing of just a few of the world’s most famous companies. Some are named after geographical locations, others derived from mythical creatures, and still others created by simply combining related words. The list’s biggest takeaway is simply the creativity and innovation with which each name is created. Brandroot’s names are very similar in nature. Each name is painstakingly generated by utilizing a vast array of creative resources. You will not find the bland or unimaginative on our lists. Similar to the names below, Brandroot’s names are ready and willing to create your business identity and start you down the path towards large-scale brand recognition.

  • 3M – Derived from the company's original name, Minnesota Mining and Manufacturing Company.
  • Adobe– Named for the Adobe Creek that ran behind the house of co-founder John Warnock.
  • Apple – Named for the favorite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard.
  • Bridgestone – Named after founder Shojiro Ishibashi. The surname Ishibashi means "stone bridge" or "bridge of stone."
  • Coca-Cola – Derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' to make the name look better.
  • Equifax – A combination of “equitable” and “factual.”
  • Google –Originally accidental misspelling of the word “googol,” which was proposed to reflect the company's mission to organize the immense amount of information available online.
  • Groupon – Created by chief executive Andrew Mason, who explained, "It's short for group coupon."
  • Häagen-Dazs – The name was invented in 1961 by ice-cream makers Reuben and Rose Mattus of the Bronx "to convey an aura of the old-world traditions and craftsmanship.”
  • IKEA – A composite of the first letters in the Swedish founder Ingvar Kamprad's name in addition to the first letters of the names of the property and the village in which he grew up: Ingvar Kamprad Elmtaryd Agunnaryd.
  • Lego – A combination of the Danish "leg godt," which means to "play well."
  • LoJack – The name for the stolen-vehicle recovery system is a pun on the word "hijack" (to steal a vehicle).
  • Microsoft – Coined by Bill Gates to represent the company that was devoted to microcomputer software.
  • Napster – The original music-sharing service was named after co-founder Shawn Fanning's hairstyle-based nickname.
  • Nike – Named for the Greek goddess of victory.
  • Pamida –Took its name from the first two letters of the names of the founder’s three sons: Patrick, Michael and David.
  • Pepsi – Named from the digestive enzyme pepsin.
  • Samsonite – Named from the Biblical character Samson, who was renowned for his strength.
  • Starbucks - Named after Starbuck, the chief mate on the whaling ship, the Pequod, from Moby Dick. It is intended to represent the maritime heritage of Seattle, Washington.
  • Xerox – Named from xerography, a word derived from the Greek xeros (dry) and graphos (writing).
  • Zynga – Named after founder Mark Pincus's American bulldog, Zinga.

As you can see, company names originate from a variety of sources. The thing each name has in common, however, is its ability to give the company an identity it can brand. The more creative and unique the name, the easier that is to accomplish. Choosing a name can be difficult and overwhelming. Fortunately, Brandroot has already done the hard work for you. Our marketplace is sure to contain the perfect name for your business. There is nothing stale or contrite about our available business names. They are all carefully selected to contain the imagination and ingenuity you are looking for. We provide the name…the rest is up to you.

Last modified on Monday, 30 November -0001 12:00

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.


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