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Monday, 24 November 2014 7:22

A Business Name is Just a Word without a Quality Logo

By - Michael Rader

 A good logo has several things in common. Among them are:

  1. Simplicity – Less is definitely more in terms of logos. The most effective logos in history are also the simplest. The goal of a logo is to imprint your company identity onto the minds of potential customers. This will not happen with a complex logo that is difficult to understand and even harder to remember.
  2. Timelessness – When creating a company logo, consider the effect the symbol will have in 25 or 50 years. Every logo will inevitably go through some sort of update process over the years, but the core essence of the logo should remain the same. Companies like Coca-Cola and Ford Motor Company have been able to take advantage of the recognizable nature of their logos for decades. The timeless aspect of their symbols will ensure that they remain popular for many years to come.
  3. Memorability – Getting customers to remember your logo and recognize your company is the mission of the entire branding process. By focusing on simplicity and other design factors that increase a symbol’s memorability, you can optimize its effectiveness. A good rule of thumb during the design process is to utilize the K.I.S.S. principle (Keep it simple stupid).
  4. Versatility – Today’s technology requires a logo to be more versatile than ever. Ensure that your logo will retain its integrity and innate effectiveness over a variety of mediums and applications. Logos should be designed in vector format to avoid issues when scaled.
  5. Appropriateness – The essence of your logo should match the essence of your company. A children’s toy company would not do well with a dark and rigid logo with sharp edges. Likewise, a company that specializes in powerful security services would be ill advised to use a colorful logo full of whimsy and fun.
  6. Design – Design elements like typography, color, font, style, and shape should be considered during the creation process. There has been a multitude of industry studies conducted on the effects of design elements on the psyche of consumers. Understanding these psychological elements will give you a head start on creating the type of logo you are looking for.

The bottom line is that your logo is important. As such, it requires as much research and deliberation as did your company name itself. Any logo should be created with the target market in mind. Alienating that market with a logo that does not meet industry standards or customer needs will likely spell doom for a company. Your logo is your company’s first impression. What do you want yours to say? What reaction do you wish to evoke from your customers? Answering these questions and others like them is the first step to creating a marketable and successful logo.

Some of the most popular and successful logos in history can serve as a starting point when trying to identify the design elements of your logo. Knowing what works and what does not can save you valuable time and unnecessary stress. The following are a few examples of design elements that have had a successful result for these very popular companies.

2016 Summer Olympics:

Rio 2016 Logo

The 2016 Summer Olympics will be held in Rio. The official event logo incorporates both the essence of the Olympic Games and the spirit and soul of the host country. The logo contains three figures embraced at the arms in a hug. The colors of yellow, green, and blue represent Brazil’s national flag. Logo designers wanted to create a symbol that kept four elements in mind: contagious energy, harmonious diversity, exuberant nature, and the Olympic spirit.



Adidas founder Adi Dassler wanted to create a logo that motivated athletes by providing them with the finest products on the market. The three stripes of the logo represent a mountain that is symbolic of the goals and dreams lying ahead.

Best Buy:

BestBuy Logo

The yellow tag logo of Best Buy has become one of the most easily identifiable logos since its inception in 1989. The yellow color was chosen to represent joy and optimism, while the black color was intended to depict excellence, quality, and elegance.

Coca Cola:

Coca Cola Logo

Another globally recognized symbol is that of Coca-Cola. Logo designers painstakingly chose every element of the design to stand for important aspects of the company. For instance, the white swirl of the logo represents the passion and zeal of youth. The rectangular shape of the logo was chosen for its simplicity, while the font displayed the level of elegance designers were looking for. Finally, the red and white colors were chosen to make the logo appealing in the eyes of children and young adults.

Ford Motor Company:

Ford Logo Design

One of the most popular and successful automotive logos belongs to Ford Motor Company. C. Harold Will, who wanted a design combination of style and function, created the original logo. The oval shape was chosen because it was simple, yet elegant. The distinctive blue and silver color scheme was intended to allow the logo to stand out and demand attention. Will wanted the font of the letters to add to the sophistication and class of the overall design.



Although one of the simplest logos in history, the Nike swoosh is also one of the most recognized. The logo is the designed to be the representation of the wing of the Greek goddess of victory, whom Nike is named after. The wing of Nike was known for its ability to bring motivation and power to warriors. The color black was chosen to represent the simply logo because it is thought to be a dominant and robust color. Finally, the block letters of the company name represent the solid foundation on which the company is built; they are straightforward, commanding, and authoritative.

Choosing a company name can be daunting. Add to that the prospect of designing a logo and it is no wonder that many find themselves overwhelmed. Fortunately, Brandroot has taken care of both elements for you. Not only does our marketplace contain a plethora of creative and unique names, each comes with its own specially designed logo. The process of starting a business is often difficult and complicated. The process of choosing a name and logo does not have to be. Let us do the work for you. All you have to do is decide which name/logo combination best represents your company. What do you want your logo to say about your company?

Last modified on Wednesday, 24 December 2014 12:36

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.