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Monday, 08 September 2014 6:34

How Growing a Beard is Like Growing a Brand

By - Michael Rader

Taking on the growth of a long, flourishing beard is no easy task. I know because I have recently decided to allow mine to seize my chops. Experiencing all aspects of its growth reminded me of the patience, perseverance and prudence it took to grow a brand.

First, It Takes a Certain Kind of Person

Taking on the venture of starting a brand takes a certain kind of person. While it is up for debate if the entrepreneur mentality is born or can be taught, it is no mystery that only few actually pursue entrepreneurship. And so goes the same with beards. Unfortunately, if the grizzly grizzle isn’t in your genes, your chin is left standing naked and cold my friend. Brands and beards aren’t for all of us.

I’m assuming that since you’re reading this, you’re the type that wants to grow a brand, or is growing one, so keep reading (being able to grow a beard is not required).

It Requires a Bold Decision

For those that are entrepreneur minded, it still requires a bold and daring decision to actually start up a new brand. When you begin your brand, it takes sacrificing certain areas of your life for the focus of the startup.  Likewise, when you begin your bearded adventure, you sacrifice your striking beauty for the furry, unkempt look that is required for the first few weeks (or mere hours for some folk) of growth.

Those first few weeks aren’t a pretty site and there’s little you can do avoid looking lazy and disheveled. But just like a brand, when you get beyond those rough moments it starts to look more like a fashion decision. Those uneven, patchy whiskers begin to transform into a well-manicured, gentlemanly appearance.

With work, dedication and a goal, your bold decision (or stubble) will look more like a real brand (or beard).

It Takes Perseverance

Through thick and thin (literally) of your beards life it takes constant reminder of the end goal, a lush bush of a beard.

Along the journey, of both branding and bearding, you may find that things need to change, due to a mistake or to pivoting interests. This is cause for natural delay, which further stresses the need for patience and vision. Instead of shaving down to baldness and starting over, or worse, giving up, it is important to keep the end goal in mind. Just as the entrepreneur should be after a successful, profitable brand so should the hair-blessed man be after a successful, prolific beard, regardless of delays and setbacks.

Persevere my fuzzy friends!

It Takes Time and Prudence

Lastly, the success of both a brand and a beard takes time to achieve. And without the end in sight you’ll be left with a truly messy and deformed endeavor. As well as time, it takes a sense of envisioning the future of your beard, or brand, in order to stay on course. Remaining confident in your bristling, beginning days is a must.

Without the foresight to visualize the proud mane of your soft face, you will likely never see it in actuality, having shaven it off in a fit of prickly frustration.

The prickliness goes away my friends!  

Now Go and Grow

Hey, you may not have a beard and you may not even be able to grow one, but learning about what us beardo’s have to endure to reach our woolly objective can give you a creative perceptive and comparison on growing your brand.

Just remember, when things are looking a little hairy, set your crosshairs on the ultimate vision of your beard, er… brand.

And we all need a name for our beards, right? Brandroot provides very unique and timeless brand names that help startups begin their venture the right way. A good name can garner instant recognition and credibility while a bad one can actually detract and choke a business. Our names are owned by people from all around the world and are carefully handpicked for the Brandroot marketplace. While thousands of names are submitted every month, only a few make the cut as being a business name that we feel will bring a new brand the recognition it needs to stand apart. Start browsing for a great new brand names now! 


Last modified on Wednesday, 10 September 2014 5:44

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.