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Thursday, 12 June 2014 8:37

Your Company Name: The First Step Towards Success

By - Michael Rader

 Starting a business can be a long and tedious process. Even when business models are completed and business plans filed, there is still much more to be done. One of the most important decisions for any new company is coming up with a name. Although some may see this task as something to be thrown it at the end, its vital importance is something that cannot be understated. A catchy and unique name is a company’s best way to create brand recognition. It is that brand recognition that will take a startup into the annals of success.

There are an innumerable number of businesses in the world, with more starting up every day. As a new company, you need a name that is going to allow you to stand out from the rest and rise to the top of the pack. At Brandroot, our names have been painstakingly created and defined to allow you to do just that – stand out. In addition, our names are designed to give you an identity, not just a title. Whether you are looking for a name that is playful and fun or feel your company demands a sophisticated and exotic charm, we have the perfect name for you.


Joining two recognizable names is a great way to steer customers into making the right connections. Such names also give you the ability to describe your company from the start, jump starting your brand recognition. Brandroot offers a wide variety of compound names that can apply to any business in any industry. Often, words that appear dissimilar have been combined to create new and creative names – each with its own individual meaning. Fortunately, we have done the hard part for you. Now all you have to do is choose the right name for you.

Examples of our compound names include:

Foreign Names:

Business names with a foreign flair carry with them an intrinsic level of curiosity and intrigue. Human beings are inquisitive creatures and things that are fresh and new attract a great deal of attention. In addition, what appears to be exotic and sophisticated instantly ramps up that inquisitiveness. Brandroot has developed a collection of foreign names that are either reminiscent of foreign words or are simply exotic sounding in nature. Choosing a foreign name can give your company the level of attraction that will stop new customers in their tracks.

Examples of our foreign names include:

  • Audentius – Latin for “bold and fearlessly”
  • Sequoro – “Sequor” is Latin for “to follow”
  • Protozoa – “Proto” is Greek for “first”
  • Opinata – Latin for “imagined”
  • Meritorium – “Meritorious” is Latin for “deserving”
  • Anetica – Latin for “to make less intense”
  • Desitum – Latin for “sown”
  • Genvio – “Genio” is Spanish for “genius” and “vio” for “comprehend”
  • Resterra – “Res” is Latin for “matter” and “terra” for earth
  • Chiae – Latin terms for “chian wine”
  • Vuey – Based on the French word “vue”
  • HiaHia – Means “to deserve” in the Maori language
  • Jora – Turkish for “friend”
  • Niza – Spanish for “nice”

Real Words That Have Been Misspelled:

Although using real words as names can sometimes lead to trademark issues, real words will be instantly recognized by customers. Often, altering the spelling of a word can result in a unique name that carries with it an intrinsic level of brand recognition. By giving common words a distinctive and unique flair, Brandroot has created an entirely new line of business names.

Examples of our misspelled words include:

  • Rhosy – play on the word “rosy”
  • Glazd – from “glazed”
  • Nirvanza – from “nirvana”
  • Ameriza – from “America”
  • Alwaz – from “always”
  • Oozz – from “ooze”
  • Anywhera – from “anywhere”
  • Fiind – from “find”
  • Buyr – from “buyer”
  • Oncryption – from “encryption”
  • Pixx – from “pics”
  • Voilah – from “voila”
  • Piinky – from “pinky”


Often, creative and innovation requires combining two existing things – in this case, names. Blends make very strong and effective business names because they each bring intrinsic value and meaning to the new word. Much like compounds, blends take advantage of customer’s existing word connections to help create brand recognition. In addition, blends bring a heightened sense of creativity to the name, which allows it to attract even more customers.

Examples of our blend names include:

  • Authena – combination of the name “Athena” with “authentic”
  • Octrax – “oct” plus “trax”
  • Vurify – “verify” and “purify”
  • Convurt - a play on the word "convert"
  • Citrusun – “citrus” and “sun”
  • Veleration – “velocity” and “acceleration”
  • Voltado – “volt” and “volcanoe”
  • Dreambolic – “dream” and “symbolic”
  • Newzel – “new” and “zeal”
  • Infinidea – “infinity” and “idea”
  • Elevax – “elevate” and “relax”

Tweaked Words:

Names that are merely common or popular words that have been tweaked are also a good way to play on the associations customers already make. By taking a word and making it you own, you capture the individualistic value of that word. Our tweaked names have been carefully constructed to not only retain the inherent meaning of the word, but to also give them room to grow and take on the personality of your company.

Examples of our tweaked words include:

Affixed Words:

Sometimes, words don’t need to be misspelled or tweaked to become distinctive. By adding either a prefix or a suffix to a common word, a new name is created. By doing so, not only is the meaning and association of the original word retained, the name becomes fresh and new. The suffix –ster is a common way to create an affixed name. One of the most famous affixed names in recent memory is “Napster.”

Examples of our affixed names include:

Made Up Words:

Tapping into society’s love of all things fun and playful is another way to attract attention and create brand recognition. Often, the names that stick with customers the easiest are those that appear to be nothing but nonsense. Although these words do not carry any intrinsic meaning, they are rich in possibility. Especially within an industry that relies on fun and frivolity, these made up words can lead to rich dividends.

Examples of our Made Up Names include:

Whatever direction you choose to take when selecting a name for your company, Brandroot has the one for you. Our names are creative, intelligent, sophisticated, and most importantly – new and fresh. Choose one that is right for you and start creating the brand recognition you need to succeed.

Last modified on Friday, 13 June 2014 4:08

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.