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Monday, 21 April 2014 11:06

Is There a Difference Between a Business Name and a Domain Name?

By - Michael Rader

 In today’s Internet driven world, business owners looking to maximize opportunities have to think about many things that weren’t an issue twenty, even fifteen years ago. How is social media impacting your marketing strategy and do you have a sophisticated online presence to showcase your expertise, product line or services? The Internet has indeed transformed how we do business and more importantly, how we run business. But how about something as straightforward as your name, is a business name and a domain name one in the same? If you’re unsure, here are a few points to consider that can help clear any ambiguity that surrounds one of the most important features of your business - your name.

Should Your Business Name Match Your Domain Name?

As a start up, you’re not alone if you’re unsure if it is advisable to have your business name match your domain name. While there are several answers to that question, the easiest one is yes. In fact, your business name should be your domain name. Why is it so important? As your business grows, even if you are not an internet-based company, consumers will search for you online. The easier it is to find you, the more sales you make and the more credibility you build. Over time, as your brand develops, your business model becomes even more valuable as the right domain name can build web traffic and online sales through search engine optimization and targeted key words to further enhance your web presence.

Matching Domain Name to Brand Is a Smart Growth Strategy

A domain name is nothing more than a unique name that corresponds to an identifiable Internet Protocol (IP) address, yet it stands for so much more. A solid, memorable and emotionally engaging domain name helps consumers identify with your brand. A solid growth strategy, matching a domain name to your business name is an easy way to establish credibility, dependability and trust. When consumers can find your business easily online, you’re reinforcing a solid growth strategy that complements emotional connection and link to your brand.

A Business and Domain Name Mismatch May Spell Trouble

On the other hand, when your business name is not the same as your domain name, it may be a disadvantage. First, it is more difficult for current customers to find you. But more importantly, you run the risk of losing future customers. How? In the absence of a known domain name, the default response is for consumers to use a business name to search for products and services. When a quick search returns nothing, your competitor benefits.

There is some flexibility when it comes to choosing the perfect name for your business. And certainly, building a strong, dependable brand is priority one. However, when it comes to growth, establishing credibility and taking proactive steps to make it easy for customers to find your business, a domain name that reflects your business name is a smart and savvy recipe for success.

Last modified on Monday, 21 April 2014 11:14

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.