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Thursday, 06 February 2014 3:30

The Power of Being Unique With A Distinctive Business Name

By - Michael Rader

 Avoiding The Temptation To Be “Normal”

Many new businesses cannot resist the temptation to be “normal”. There’s no question that it can be a very difficult battle growing a business from the ground up, and more than a few entrepreneurs think it is better to “play it safe” than to stand out with a bold, unique name. While there is an argument to be made for coloring within the lines, the true success stories and the most memorable businesses took a risk with a confident, unforgettable name that helped define their brand. Google, Lego and Reebok have done just fine despite settling for names that are certainly courageous and bold.

Peculiarity Is Memorable

There is another benefit to choosing a name that does not fit the mold, because peculiarity is memorable. That means that consumers are more likely to remember your business if there is a unique or “nonsense” word (as founder, Robert Kalin, said of their business name, Etsy) to accompany it. Simply put, great business names are easy to remember. And that makes sense. When consumers can recall your business, it is more likely they will look for you when searching for the products or services that you offer.

Build Enthusiasm For Your Business

As a savvy business owner, the last thing you want to do is to bore your customers with a commonplace business name. In fact, if you do not catch their attention, build enthusiasm and evoke curiosity within the first few seconds, it is very likely they will not pursue your business at all. Leave the boring or overused name styles to the amateurs and seek out names that will interest your visitors like those offered here at Brandroot. Explore this marketplace of unique and high quality names that create the adventure consumers crave. The right distinct or unusual business name will spark creativity and encourage them to actively learn and discover more about you.

Your business name can differentiate you from your competition in ways that will have tremendous impact. A unique name is unforgettable, builds enthusiasm and sets you on the path towards making a bold, confident and memorable statement about your business.

Last modified on Monday, 30 November -0001 12:00

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.


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