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Tuesday, 21 January 2014 9:04

The Memory Game: Using Memorization Techniques To Choose The Right Business Name

By - Michael Rader

Leverage Visual Memory When Considering Your Business Name

You have probably heard stories of how some people have an amazing talent for remembering. They are the ones who can recall everyone’s name at a party or all the directions to a new location with seemingly no effort. How do they do it?  They make visual connections. As a business owner, if you choose a name that has visual appeal, you are more likely to have potential consumers remember you. That doesn’t mean spelling it out literally as in “Red Rose Flower Shop”, but it does mean you should at least consider the type of visual images that can be connected to your name.

Use Emotion To Increase the Memory Strength of Your Business Name

Often, when people are moved in an emotional way, whether positive or negative, these memories become stronger. And that means they are retained, captured and more easily recalled.  While you certainly don’t want to invoke horror or create trauma with your choice of business name, you do want to choose something that incites emotion and connects. Sentiment is always a good strategy for increasing the strength and recallability of your business name. By using both rational and emotive techniques, you are more likely to make an impression that sticks.

Build Mental Connections With Your Business Name

There are all kinds of statistics and studies to confirm the idea that people recall easier and more effectively when they make mental connections or associations to things they already know. Particularly with international businesses, those with names that appeal to more than just one geographic area tend to be more successful than those with unrecognizable or geographically limited meanings.

Mnemonics is a type of mental connection people use to memorize short poems or long lists, and is used pretty regularly to improve long term memory. “Every Good Boy Does Fine” helps new guitarists remember the names of the strings- E, G, B, D and F. While it’s doubtful anyone will use mnemonics to remember your business name, it’s proof that mental connections aid in recall and can be instrumental in helping people draw previously stored information out of the mind effortlessly.

The Goal of Your Business Name

Your goal in choosing a name for your business is to find one that is interesting to a mass audience, and not just a few select consumers. The perfect name resonates by connecting on an emotional and rational level, creating a visual image in the minds of consumers that they can associate with and recall with ease.

Last modified on Wednesday, 22 January 2014 11:06

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.


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