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BRANDING

Sunday, 19 January 2014 1:08

The Customer Gateway: The Value of a Great Business Name

By - Michael Rader

Showcasing the Doorway To Your Business

“If you build it, they will come” doesn’t always ring true, because not every new venture has a reliable customer base just waiting to burst through the doors on opening day. The truth is, enticing customers to try your brand is pretty challenging. Here’s where the right brandable name can help. Showcase the doorway to your business with a unique, memorable name and you are already light years ahead of the competition.

Why? Because consumers want something to latch on to. They need rational and emotional reasons to use your products and services, and the right name is the key to keeping their attention long enough for you to show the value you provide. Without the right name, you’re losing long term customers who have no idea that you exist.

Branding Your Business the Right Way

Effective branding is the Holy Grail of marketing and precisely why entrepreneurs hire experts to help coordinate an integrated effort to promote their business. The good news is, branding begins at home with the right business name and that’s something you can do without hiring a team of experts. A memorable name is what will differentiate you from your competitors, but also, communicate to your target audience that only you can solve their problems. A quality brandable name confirms your credibility while building emotional connections with people, strengthening trust and loyalty.

What’s Really In a Name?

So what’s really in a name and why is a brandable name something that you need if you are looking to succeed? The common denominator is consumer appeal. When customers relate and can find emotional common ground with your name, it’s appealing and instantly memorable. That’s how you begin to differentiate your business.

For more than a few entrepreneurs, deciding on a name for a new business is a turning point- a milestone of sorts that marks the first in a series of steps designed to build a reputation, a successful brand and a profitable business. In the digital age, where a professional, reputable online presence is more important than ever, your business name is the doorway by which consumers choose to enter your business. The right name is an introduction, a first impression and the one chance you have to be inviting, creative, appealing and memorable.

Last modified on Sunday, 19 January 2014 1:23

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.


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