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BRANDING

Friday, 21 February 2014 6:52

Mastering The Art of Aggressive Branding

By - Michael Rader

Find Your Brand Personality

When we talk about a brand personality, what we’re referring to are the specific values, goals and passions that define who you are as a business. How do you identify your personality?

Think about your strengths, weaknesses and motivations. What is it that you want to say? Do you have a message that you believe reflects your core business strategy? This is your brand personality, and exactly what you want to highlight to your target audience.

Reveal Your Personality and Build Trust

There’s a reason why your personality should be front and center. When people know what you value, your principles and what you stand for, they trust you more.

Through specific features, a distinctive user experience and the products and services you offer, you can reveal your personality. If you have a great story to tell about how and why you came to be and who you plan to become, you can identify with your customers and they will reward you for it.

Don’t be shy about expressing your goals and accomplishments or what it is that motivates you. These are the details that shape your brand personality and exactly how you win loyalty and trust

Compete Forcefully… But Honorably

A great brand stands for something and aligning with everyone is not the end goal. In this way, don’t be afraid to shake things up a bit by going against the grain as a force to be reckoned with. Be aggressive and assertive when it comes to being competitive.  

Remember, aggressive branding does not imply that you cannot learn from the competition. If you see something you like, imitate it by doing it better.  Compete forcefully, yet fairly and your business will be stronger for it. How? A strong, assertive posture will help you gain knowledge about not only who you are, but who you are competing against.

“Know your enemies, know yourself” -Sun Tzu

Avoid Mediocrity - Don’t Blend In

What is it about the best brands that set them apart from the competition? While there are many, one of the most compelling is the fact that they are consistently bold and courageous.

Stepping outside the lines in a new and unique way is sometimes risky, but the only way to make an impact. Blending in simply confuses people and often reflects weakness and fear. Aspire to set new benchmarks and redefine best practices. It could be as complex as using an innovative approach or as simple as choosing a unique and memorable business name.

The key is to avoid mediocrity.

Be An Industry Guru

Industry leaders are revered in business because of one critical thing. They do everything better. From user experience or customer service to content or products.

If you sound and look like a leader, people will believe you and want more of you.

Promote, educate and become the source people go to for the information and knowledge they need. Advance content from an angle that makes you the industry guru and trusted thought leader. As your own expert, you have new information that people should know. Aim to share and inform on your products and services and people will value what you provide.

Be Proactive, Not Reactive

A bold, fiery and aggressive branding strategy ensures a large impression. With competition stiff, it is no longer enough to stand on the sidelines with a quality product and great customer service.

Consumers want more and they want it from those businesses that are not afraid to redefine the parameters of success. Aggressive branding strategies begin and end by defining who you are as a business and how you want to reflect your values to your core audience.

Start with a unique, brandable business name that projects confidence, perseverance and the will to conquer. Define your brand personality by the values and principles you believe in and share your expertise willingly. Be aggressive in your approach to branding and enjoy your success.


Explore Brandroot for quality brandable names that can quickly position your business ahead of the curve.

Last modified on Monday, 24 February 2014 11:43

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.