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BRANDING

Friday, 27 December 2013 4:25

How to Rebrand Your Business

By - Michael Rader

 Find a New, Unique Name That Fits Your Rebrand

There are few things more important than your company name, and success with the rebranding process depends almost entirely on you being able to find a unique, relevant name that represents your core identity.

What to look for? The right company name is brandable, meaning you can appeal to a large target audience who will be able to remember and more importantly, recall your business when seeking out your goods or services. A brandable business name has to be unique with a catchy twist to make the kind of first impression that sticks. Finally, the right business name for your rebrand should be available, and easily accessible.

The good news is, you can find high quality, brandable business names online, making it easier than ever to choose one that meets your needs. However, all brand name marketplaces are not created equal, and you want to make sure you choose a reputable company that only offers unique, valuable names that will help you maintain credibility, professionalism and the branding you need to grow your business in the right direction. Brandroot.com offers a marketplace of brandable .com business names that all have that special uniqueness you need to pack a powerful punch in a successful company rebrand. With premium names consumers look for and remember like “FirstIdea” or “Buyr”, Brandroot.com has made rebranding a professional business as simple as identifying a few keywords, reviewing options and choosing.

Create New Strategy: From Marketing to Website Design to Social Media

Rebranding is more than changing a company name or designing a new logo, but involves a complete overhaul of business strategies. That means you should prepare to update and revise everything from your current marketing plan to your website design. All strategies should be revised based on the new brand. A website may not need to be completely overhauled, but should at the very least reflect the new name as well as more streamlined messaging where appropriate.

If your company is active with social media platforms, you will have to change your Twitter company name and it may be worth creating an entirely new page for Facebook, especially if your rebranding includes offering different products or services. Either way, with consistent postings and continual engagement, the credibility and thought leadership you worked hard to build through social media channels will still be there.

Spread the Word and Encourage Feedback

Rebranding is only half of the process, because you still need to communicate your new company brand to your existing customers, clients and competitors. Strategies for rolling out the new brand could include coordinating press releases and advertising or sending emails to customers to introduce your new brand. Make sure to demonstrate how the rebrand has been a positive experience and encourage customers to check out the improvements you’ve made.  Finally, encourage feedback both internally and externally to gauge response to your new brand and start collecting data on how you can make continual improvements part of your new mission.

Rebranding is an important step in the lifespan of any business. Whether it’s to reflect economic or technological advancement or for operational expansion, launching a rebrand is an exciting opportunity to create a new positive business culture. By revamping your business goals and vision, rebranding can help you reach an expanded target market and could be as simple as finding a new name, creating new strategies for success and spreading the word.

Last modified on Monday, 06 January 2014 9:06

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.


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