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Wednesday, 08 January 2014 4:47

How to Come Up With Ideas for a Business Name

By - Michael Rader

 It’s important to remember that there are a wide range of perspectives when it comes to naming a business. What works well for some may not work for others. And while there are sure to be suggestions from family and friends coming your way, something as critical as deciding on a name for your business deserves all your attention and your best effort. Regardless of what style your company is going for, you will want your name to reflect professionalism. So how do you come up with ideas?

Explore a Few Brainstorming Methods

People have been using brainstorming techniques to generate ideas for years. At the most basic level, brainstorming is an informal approach to problem solving, where everything that comes to mind is considered. This unfiltered process encourages “outside the box” thinking, and that is exactly why teams and creative types use it to innovate.

Group Brainstorming Sessions - When trying to generate ideas for a business name, brainstorming can force you to move beyond traditional thinking to a more relaxed process where even the silliest names are considered, sparking other more serious ideas. Group brainstorming sessions can be extremely helpful in identifying potential names, easily and quickly generating ideas from varying perspectives.

Individual Brainstorming - Research says that individual brainstorming is even more effective for creating ideas than traditional group settings. Sitting down in a quiet place and writing down a list of possible names is an easy way to relieve pressure that often accompanies a group effort. Individual brainstorming makes it easy to go back and evaluate the merits of each name, sparking creativity and helping to generate even more ideas.

Find Inspiration From Your Business

Often, coming up with a fantastic business name is as easy as thinking about what you want to communicate. Drawing inspiration from your business itself, you can decide what a great name should convey. Think about your products or services. Do you target seniors, adults, teens or all of them? Are you more apt to interest one gender over another? How about price point, is it important to stay competitive or is your potential customer affluent? How about other characteristics of your business, do you cater to a specific geographic sector of the country or the world?

Taking the time to dig deep and answer questions like these may help you identify sounds, phrases, keywords and ideas that would likely appeal to your customer base. For instance, a trendy, chic name may be completely appropriate for some target audiences, while a simple uncomplicated name may suit your customers’ needs better.

Use a Quality Business Name Marketplace to Garner Ideas

When you have exhausted your own creativity, you can always draw on expertise from the right business name marketplace. With a wealth of inspiration and countless available business names, quality websites like Brandroot make it easy to find what you are looking for. Brandroot is a great option simply because the available names are all top rated, brandable and highly professional, ensuring that any name you choose is completely unique and ready to use.

As a brainstorming tool, Brandroot can help spark ideas for original names you did not think to consider. Plus, many of the names found on Brandroot come with a professionally designed logo to start the branding process off right with a creative, visual presentation.

Coming up with great ideas for a business name can be frustrating, yet it is one of the most important decisions you will make as an entrepreneur. The good news is that there are a few proven strategies for helping you through the process. Consider employing brainstorming tactics either alone or within a group to jumpstart creativity, dig deep into business differentiators to identify keywords or explore a quality business name marketplace like Brandroot for premium, top-of-the-line brandable names that are sure to leave the right impression.

Last modified on Wednesday, 08 January 2014 4:54

Michael Rader

With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.